Element three color palette. Speaking of colors, defining a brand palette will go a long way towards creating a consistent look and feel. Most brands choose four or fewer main colors and don't stray too far from the use of the logo. It's a good idea to pick one light color for backgrounds, a darker color for text, and neutral hue, and also one that pops in your style guide show swatches of your brand colors. Make sure to include the information needed to reproduce those colors accurately. Wherever your brand message goes.

This includes the color match, or painter name and number, the print color or CNY K and the digital color, RGB and hex codes