Writing a mission statement that will set you apart in the midst of choosing your business location, hiring staff, establishing your product and service offering and getting your name out into the marketplace. It's likely you've skipped one of the most critical branding steps that could make all that hard work more impactful now, and for years to come. Writing a mission statement. in marketing terms, a mission statement is a short paragraph that describes what your business does and why it exists. If that sounds like pointless marketing mumbo jumbo that could be crossed off your long list of more important things to do. You're not alone.

The reality is many mission statements are ineffective. Usually, they're the ones written in minutes with very little thought by their creators. Writing a mission statement that actually adds value to your business requires some real effort and thought in about three sentences. and effective mission statements can communicate your business's core values. Those values in turn, transform the building in which you're located, the people you employ, and the services and goods you offer into a meaningful business identity that you your employees, your community, your marketing message, and your customers can all embrace. A good mission statement will set you apart from competitors.

So you're not left to compete on price or discounts alone. Your mission statement will eventually help you shape a brand identity that carves out your rightful space in the marketplace. Even as you evolve, change and grow. kickstart the process of writing and effective mission statements that will shape your brand and ultimately your business. Reflect on your story. Every person has a story.

Your Business has one to think about the events that led up to your decision to start your business was that their lack of something in the market. Did you feel like you could offer a more superior experience than your competitors how and why?