Element six for us. Just like with imagery, you can approach this in a few different ways. writing style doesn't always jump to mind when thinking about brand identity. But brand voice strongly affects how your audience feels about you. Best practice. If you have messaging that works well for you show those examples here.
Bolden personality remember that list of three to five adjectives that describe your brand personality. Use that to describe the type of language that is unbranded do's and don'ts. Sometimes simple is best. Pick words you like in words you don't to clearly demonstrate what your brand voice is.