Element for typography. Another big part of identity design is font selection. Your brain needs will detect whether one typeface family will meet all your needs. So if you want to define multiple brand funds, a good rule of thumb is to use a different font than the one in your logo, since the contrast will help it stand out, no matter how simple or complex your typography scheme is, make sure it's used in all the right ways by explaining the choice and giving clear instructions for use. Namely, introduce. Tell the story of the typefaces that you're using, how it relates to your brand, and what each one is used for headlines, body, text, captions, etc.

Alignment. Make it clear if you want copy to always align right, left or centered spacing include tracking and kerning ratios to maintain a consistent style when fund size changes