Welcome to How to create a brand style guide. A brand style guide takes the heart and soul of your brand, your mission, vision and values and translates it into design. It also tells everyone exactly how to communicate your brand. So how do you create one? Let's find out. What is a brand style guide?

A brand style guide is a document that codifies how an organization presents itself to the world. Put another way, it's a reference tool that helps maintain consistency by demonstrating what to brand looks, feels and sounds like. It's so powerful that some people even call it a brand Bible. But don't let that intimidate you. Those are just different names for the same document. Using one ensures that your brand looks and feels the same.

Even when you have different people working on customer service marketing, design and sales.