Element number five imagery. When it's your company, you have a natural instinct for which photos and illustrations are right for your brand. The imagery section in your style guide will steer everyone else in the right direction without adding more approval to do this for you. You can approach this in a few different ways. You might even use some of the inspiration points you gather to prep for your style guide. Best practice, show examples of images that have performed well for your brand.
Make sure you address the main ways that your company communicates whether it's a print catalog, or an Instagram account. aspirational. If you don't have all the examples you want for your brand, find what feels right from bigger brands. This will still give your team a sense of this style to align to. Plus it never hurts to aim high. Third, mood boards collect images that convey the feeling that you want people to get when they interact.
Act with your brand