And now it's time for exercise to. Let's see if you can apply the 10 steps to building your own persona. I want you to build your persona based on the target market description you used in exercise one. I want you to build your persona, either using the PowerPoint slides you downloaded earlier from step four, or maybe you'll create your own template. Either way, it's fine. And once you complete your persona, I'd like you to compare it to your notes and exercise one and consider the following questions.

How has your vision of your target audience shifted or evolved as a result of the 10 steps? When comparing the results of exercise two with exercise one, what did you learn through the persona process? What improvements or clarifications Were you able to make? And what ways might you be able to To directly apply this technique to your own marketing efforts, take a sheet of paper and write down your notes.