Step 10. Learn from it, because customer needs and wants can shift at anytime. And they frequently do. So as you're going through the development of your go to market plan, consider that these five phases of development are always ongoing. They're always dynamic. You want to set your objectives, and use your objectives to then understand where your prioritized target segments and target per personas should come from.

And then with based on your target personas, you'll develop clear and specific and focused positioning and messaging. And that becomes the framework from which you'll decide what content is most relevant and meaningful to your target audience. With that in mind leads to the development of go to market strategies or what I call marketing blueprints, those flowcharts have activities and offers that you will execute against all the while you You're paying careful attention to the results that your marketing campaigns generate, and how those results will influence any tuning or evolution of your marketing objectives. And then your process starts all over again. It's an ongoing dynamic, we'll have motion that never ends. And consider these low hanging fruit action items for you as you exit this course.

And think about how you apply what you have learned from our persona course today, you'll develop a persona, you'll review the language through the lens of the persona, use the customer's own words to describe their problems as much more effective than using your jargon. You'll define what information is needed between problem identification and decision to purchase and you'll build an integrated marketing blueprint to deliver relevant content. Ultimately, you'll analyze your results and confirm that Language leads to maximum lead generation conversion. These action items mirror the five steps that we've talked about and they will set you on your way.