Congratulations, you've covered so much ground already in learning to become the ultimate PR Pro. Did you know that most PR people stick just to traditional PR tactics and news wires, and just hope for the best. by reaching this point in the course, you have put yourself among the PR elite, those people who have a really solid understanding of how to generate great campaign ideas with a good overview of the many facets of the digital media landscape. And you've also learned some of the inside industry tricks for achieving your PR results. In this section, you're going to learn all about writing for PR. If you're not a natural writer, or if you even suffer from dyslexia, you can often be quite intimidated by the need to write.
But don't worry, there are some great techniques that we're going to share in the section of the course that will help you improve your writing ability. Whatever level you're at