You really can't just rely on the media to distribute and promote your story. As a PR professional, it's down to you to make sure that your story gets absolute maximum traction. That means that in addition to targeting the print broadcast and online media, you need to look for other ways to make sure that your story lands up in front of the right people. Email, you can send your story out to email database, and you can include a link to your story in your company's email signature, if it's relevant, social, publish the story on your social networks, and promote these links via social advertising. You can target quite directly with paid and use it to boost your own results. Your Own Website, publish a version of the story on your blog, or the insights page of your website.

Make sure that this is a unique version of copy as the media market will want their own unique content. It your network, send the piece around to your employees, share it with friends, family and colleagues. Well done on competing the fifth part of this course. You're getting your head around some really high level PR concepts and you're becoming a media relations superstar. I really hope you're finding this course valuable But either way, please don't forget to leave a review and share your experience.