Once you've built up your plan, it's then up to you to make sure that the activity you've included in it gets done. And that's really down to how will you manage your time. I recommend using a task management system like Asana or Reich or Trello to keep you organized and make sure that nothing falls through the net. But you can equally use a spreadsheet if you have to. Remember digital PR is as much about using digital tools to be more efficient and effective as it is about using digital media channels. It's important to remember that your PR plan is dynamic and it needs to be able to adapt to changes in the business breaking news that you would have had no way of predicting or any new opportunities or ideas that arise from your brainstorms.

These are the things you should be doing daily when you're managing your PR plan. You should be reading the news and social media and look are for reactive opportunities, following up and checking in on any expected results and when they come through adding them to your Results tab, checking the plan and completing any activity that's due for that day, and managing your company's social profiles. on a weekly basis, you'll be checking in on progress against the plan, and you'll be updating it with any new business information that's happened in the last week. on a monthly basis, you will be meeting with your team to shedule out your activity for the next month. update any key dates and events based on any new information that's arisen? update your activity for the next three months based on any new information such as changes in the business or the environment, updating the KPIs for the last month, sharing progress and what's next with key members of your team.

Updating your angles and campaigns tab, and analyzing results from previous campaigns that you can learn and improve. Finally, on a quarterly basis, you might want to produce a quarterly report Hold a brainstorm to generate new ideas.