Proposals are another great category for using digital video. Anytime somebody writes to me and asked for a proposal, I don't simply send text. I don't send a PDF. Now I do send text. But I don't just send that I give them a personal video proposal. So for example, if somebody from Citibank and Chicago just sends a very brief email, dear website and even personalized to me, we're looking for a quote for media training for six executives in Chicago includes print radio broadcast, please send your direct.
I often get an email like that. You get the sense they don't even want to talk to me. They're just having a Junior Assistant, send out emails to 1520 people, and they want to get proposals and so they can sort of look at pricing. Well, I don't want to just get one lost in the shuffle of 10 pages or 15 pages that have been printed out in a bunch of text. So I give a proposal. So I will turn on the camera just like I'm talking to you now and say, Hi, Mary, I look at the camera.
Hi, Mary, thanks for writing to me. I would certainly love to work with you and your colleagues at Citibank, I understand that you have six executives, they need to be prepared for going on CNBC, talking to the Wall Street Journal, perhaps business radio, that's exactly what I do. And then I spend about five minutes, walking them through what I do. I worked with others in their industry, what I think their particular concerns might be, how I would go through a day of training, the pre training the books, I would give them the online training, I would give them all the follow up, I would go through my unique sales proposition. What's special about me. And if they don't want to watch it, they don't have to, they can still just read the text that I send in a standard proposal.
But I take the viewpoint that if someone's hiring me to teach them how to speak to the media, or how to give speeches, they should see me speak first. And here's what people who hire me often tell me, they say, Wow, that was really smart. We felt like we knew you and nobody else did it. Now 20 years from now, maybe everyone's going to do video. So it's going to be like a website today, if those of you old enough to remember 1995 1996, you had a website that was a cause for a news story. It was sort of amazing that you and your organization would have a website.
Nowadays. It's a story if you don't have a website. These days, it's still early enough that if you send a video proposal, it's sort of interesting, it stands out. No one else is doing it. It captures their attention. This way they can see who I am, they can see that I am articulate, that I can practice what I preach.
Is it as good as a face to face meeting? No. But if someone's just sending me an email, not even addressing me by name looking for a proposal, and they're in another state or another country, as is often the case, there's no way in the world I'm going to be able to send them an email and sort of demand a face to face meeting. The video is a great way of almost making things feel like we had a meeting, they can see me they can see me really explain the process in a way that's much richer than just putting it down in text. I've done this for a couple of years now. And I have consistently had a very positive response from prospects who went from prospect to becoming a client.
So I recommend not just for special cases, not just for really big deals, but every single prospect who calls you emails you communicates with you in any way. Send them a video proposal. It could be done in two minutes, unedited. You push record, you stop record, and you're done. It's easier, frankly, than writing a new cover letter for your proposal. So send out video proposals.