So now you've done your brainstorming, you've got a good list 5070, maybe 100 message points, that's great. They're still guarantees in life. But I will guarantee this for your your money back for this course, if you try to communicate 50 or 60 or 100 messages in a speech outside of a classroom setting where people are taking notes and being tested on it, you will fail and you will fail miserably. Now, how do I know that? I've been a presentation coach for 30 years, I've worked with CEOs, executives and government, the private sector, all over the world from six continents more than 10,000 executives for 30 years. And I can tell you, it's very hard to get people to remember stuff.

Messages from your speech. In fact, I asked everyone I trained to think of the best speaker they've seen in the last year. And then tell me how many messages they remember from this great speaker. Sometimes it's not Sometimes it's only one message occasionally two, sometimes three every once in a while for messages. once every six months, someone will actually remember, five literally five message from the best speaker they've ever heard. I've never heard anyone remember more than five message points.

So that's what I want you to keep in mind when you're coming up with your speech, my firm, firm recommendation, narrow your main messages to five, if you actually communicate five, remember, it's communication. None of it comes out of your mouth. But if it goes in their ears, and they remember it, if you actually communicate five message points, you're going to be the best speaker, the best presenter your audience has ever heard in most instances. So now what I've got to have you do is go back to your list of message points. Look at each one debate. them if you're a part of a group or part of a team, if it's just you debate it with yourself.

Put these messages in priority. Now eliminate anything that isn't the top five, you've got to narrow this down to five. Now please note we're into the speech preparation now we spent a little time not once have I asked you to get a PowerPoint deck out. Not once have I asked you to start creating complex charts and rows and rows and rows of numbers. You may have to do that later but do not do that yet. We've got to get the basic structure of this presentation before we have all the other stuff.

Think of it as a house if someone gave you the most expensive marble in the world, the best lumber, beautiful piece of property. million dollars worth of materials, fine marble and you just started building the house and you had no architectural plan, no engineering plan, no blueprints. What that house look like. Board sticking out here marble, it would look like garbage. We know that with a house, most people would never in a million years dream of just starting to build a house with all sorts of expensive materials without a specific plan. And yet people routinely start their speeches without a plan.

So that's why I say, Don't even start with any bullet points, decks, charts, graphs yet. Let's just really narrow down our messages. So that's your homework right now. I need just five messages that you want to communicate in this speech. Each one should be 10 words or less do it now.