When you are presenting online, realize that you can start communicating with people before they ever sign on to see you before they're ever watching that YouTube video before they ever sign on for that 1pm webinar start time. You can communicate by emailing them content in advance. Now, here's where the typical PowerPoint slide with lots of numbers and lots of words, graphs, charts, it can be handy because if you are presenting to 50 colleagues around the country, within your trade organization or perhaps within your company, email them if you can get the emails in advance your entire presentation document background material, white papers. Now you may say well did he if I do that, no one will want to show up. No one will listen. doesn't work like that, friends.

More is more. The more you give people, the more they will want from you. And they will not complain, I promise you that Well, that was the same thing as what I read and memorize because people don't remember much. They certainly don't remember something glancing at it quickly reading it on a cell phone and then hearing you talk about it two days later. Now, of course, you shouldn't be reading your PowerPoint, the same thing you sent to them in your presentation, we'll talk about how you actually present later. But I do want to stress it's a great, great opportunity for you to start the communication process by emailing people, text documents, in advance of your actual live webinars Skype meeting, goto meeting.

Now frequently I'm asked to train people on for example, media training in a live webinar before I ever talked to them, I send them not one but two of my media training books to read those Who want to read it, read it. Those who don't want to read it, don't read it. But it least it gives people an opportunity. It also helps cement my reputation in their minds of Hey, this guy is serious about this stuff. He's authored a couple of books on just this one niche subject. The other thing is when I've touched on certain themes in the presentation, they're more likely to go back and read the document I sent to them in advance.

So keep in mind, and this applies to presentations in real life too. When you're face to face. Don't be afraid to give people information in advance. I guarantee you, if you email people, a large PDF or a book or a white paper, a week before your presentation, or a day before your presentation. They're not going to sit there, print that out. start watching you in this online environment.

And then be flipping through paper text to see where it tracks. I understand sometimes people are concerned with that don't be. But again, this is all predicated on the assumption that you're not simply going to email them a whole bunch of bullet points, and then be reading the bullet points from the same document, you need to use a different document. Keep in mind at any group you speak to, there are going to be some people who are really low level interest in what you're talking about. They'll just show up. And even then, half the time they're doing this or they've got another screen open if they're watching you online.

There's some people who are moderately interested, they're not gonna do anything before or after, but they'll pay attention. But they're going to be some people who are highly, highly interested in this topic that you're discussing. And they're going to find it a fascinating topic. They really want to learn as much as they can I can't tell you in your audience if that's going to be 50% 5% or point 5%. But my point is, you might as well reach them. And that's where giving them more content, the better the more the merrier for that group, you'll create more permanent bonds with them, you will help them or you will further cement your reputation your brand with them as the expert on that subject.

So don't be shy about giving people lengthy white papers, lengthy PDFs, again, they don't want to read it. They don't have to. If you give somebody 100 pages and they want to read a five page document, give them the whole thing. They can read the first five pages ideally, you have a nice executive summary in two pages. So if they quit, after two pages, they can still get what's really important to you. The more ways you communicate Better.

Now, I do think when someone's watching you speak, whether it's in person, or online. That's a very, very powerful way. But it's even more powerful. When you combine it with them having read information, books, PDFs, white pages, press releases, in advance. So please use that tool. If you have a video clip, you could send that to them in advance, just because you have a set time 1pm Eastern on a Wednesday to address people.

Don't think for a moment that that means you can't communicate in every other format. So that's what I want you to do now come up with some kind of a document. It could be a simple one page fact sheet. Come up with some one page document that you're willing to email to your audience that really covers the most important aspects of your online presentation.