Rinse and Repeat

2019 Complete Public Speaking Masterclass For Every Occasion Speaking to Raise Money - Fundraising Presentations
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Transcript

So great. We are doing exactly what we're supposed to be doing. We are fundraising, we've raised money from this donor. This donor didn't just give us any little amount we got the most we think we could have gotten from that donor. And then we got the donor to raise money and the donor has done both the donor this particular donors done everything we've asked, they've given us money and they've raised money. Now, you might think that's the time to say well, thanks very much, shake their hand, give a thank you note and call again in a year to raw.

Now, I'm not saying you have to Badger people and call them 24 hours a day, and call them every day a week. No. But if someone is given money, someone has raised money and your organization still has needs, your university still has buildings to bill. If the disease you're working with has not been cured, you still have needs don't feel as though you have to wait a year. Two years before asking for money again, start the whole process over again. The worst thing that can happen is the person says no.

And in fact, you've not done your job until that person says no. So we have to continue this process. Ask them for more money, get not generic money, not a generic amount, but a specific amount of money for a specific need something they can purchase, a service, a product that is needed for the mission of your organization, do the whole process again, and again and again. The greatest fundraisers in the world are kind of like Tom Sawyer, if you remember, he got all of his friends to paint his fence. He wasn't painting faster and harder than anyone else. But he convinced his other friends it was this activity.

It was this fun it was this privilege of being Part of it. That's what you need to do. If you want to be a great fundraiser, you have to constantly recruit more and more people in to your mission and have them raising money on an ongoing basis. So you know the system now it's a step by step process. So that's what I want you to think about now is how to ask this person for another specific amount of money. This specific time for a specific thing.

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