If you're really going to be a professional speaker, you need a business model. And your business model can't just be, well, I wrote this great book over the last three years, I'm going to send it off to some new york publishers, and then I'm sure it's going to be published. It'll be a best seller, and I'll get it on the Today Show and Good Morning America, and I'll be rich and famous, and then all the speaking bureaus will want me that's not a business model. That's a lottery ticket. And if you're serious about being a professional speaker, that's just not going to cut. So as I mentioned to you earlier, again, if your goal is to be a professional speaker, that's frankly a waste of time Your goal should be I have a particular area of expertise, and I want to help the world in a lot of different ways.

And one of those ways, will be giving keynote speeches. But if you're really serious about the expertise, there should be a lot of different ways you can make money from it. consulting should be one Have those revenue models, writing books very may very well be part of your revenue model. Although Be careful. Most people I know who write books, even the best selling books don't really make any money. I've written eight books.

And I can tell you if I had to live on what I made from books, I would be very thin and lean right now. Books primarily are a means of promotion as opposed to making a lot of money. But every so often, someone does write a book that makes them a lot of money, and more important, it's important credential for your business. These days, I would recommend before you even write a book, create an online course. There are a lot of good places online where you can create courses and sell them and make money places like Udemy in other courses like that other online platforms that are open, that will allow you to speak record on video and create a course around it so you can have a revenue source from online courses from books, you can have revenue from YouTube ads. You can have revenue from keynote speeches which we'll talk about consulting.

If you're already an employment lawyer, you have a law practice. That's a part of your business model ideally. And something that doesn't have quite the glamour of professionals speaking on the stage with 1000, adoring people looking up his training, giving seminars, breakout sessions, that's primarily my niche. Now, I do give keynote speeches for money and I do make money from YouTube and I do get royalties from books and even DVDs and CDs and I do make money from online courses, but most of my money most of my revenue for my business comes from corporations and governments and And non government organizations hiring me for a half day or a full day of public speaking training and mediator and so I'm speaking but often to small groups. So training very well may or may very well may be a part of your revenue mix. So don't neglect that.

You need to come up with all the different ways that you can make money. But here's the kicker, here's what what everyone gets wrong. The important thing is not having multiple streams of revenue. And the important thing is not having passive income. Someone starts telling you about passive income, grab your wallet and run. There been more speakers who've potential speakers aspiring speakers who lost their house because some con man sold them on the idea of passive income.

I have never worked so hard in my life as I have for so called passive income. You've got to Come up with your business model and the first thing you need is your main driver. What's the one thing that's going to make most of your money? You look at the most successful people in the world who speak. They typically have one bass. Rush Limbaugh has written best selling books.

He's had a TV show, he gives speeches. He's had his own timeline that all flows from that daily radio show. Howard Stern has TV shows, guest appearances on other shows, books, movies, but it all flows from that daily radio show. Now I'm not suggesting you have to be a radio star. What I am suggesting is you need a base because I've seen countless aspiring professional speakers spinning their wheels. Oh, I'm gonna write a book here.

I got a DVD product here and I got a CD product here and I have this recurring revenue pattern. have income here, and you add it all up and it's pennies and three months later, they've made $300. And they can't pay their rent and they had to go back to work managing Burger King. That's not professional speaking, you've got to figure out a way of making money. Now, if you're currently a full time teacher, or an insurance adjuster, there's nothing wrong with that. Keep your job and keep doing this stuff.

On your other free time. You can make your YouTube videos at 10 o'clock at night, you can work around your schedule because you're booking yourself. So you need a source of revenue. I don't care. If your goal is to give all the money away to charity and help corporate that's fine. But you're not going to help anyone else you're not going to be taken seriously.

If you're not dressed nicely, you no one wants to see someone up on a stage. You don't have to be in a suit and tie but you You can't look like you don't know where your next meal is coming from and make it as a professional speaker, I'm sorry, it's just not going to happen. Again, you don't have to wear a suit and tie, you've got to wear something that is appropriate to what your message is about. So you need a business model. And if that part of that business model is doing the old job you hate, until you get things going do that don't quit too soon. Because then your family and friends are going to be sick of you living on their couch, and they're going to be laughing at you calling yourself the success coach and you're unsuccessful.

There has to be something that's plausible there. So that's what I need you to do. Now come up with a business plan. I want to know all your sources of revenue that you see yourself making money from, but most important, I want to know your main source of revenue. I want to know that if you could only do one thing. Maybe it's consulting, maybe it's billing by the hour as a practicing attorney.

I want to know what is the one thing you would do that you can do that you will do that will already support you if none of the other stuff came through. It's critical that you have this down. Think about it, ponder it, write it down. Now