Okay, we've had a huge success. We found the donor, we came up with our message. We sat him or her down, talk to them or over the phone. We got them to agree to helping we gave them a specific amount there was buy in, they pledged to give us a specific amount by a specific date. And you know what? We've got the money.
That's great. That's wonderful. Can we quit now? Now? No, no, sadly, way too many people quit. Right now you've just begun.
If you stop right now, and move on to the next person. You could be leaving millions of dollars on the table, perhaps more. Here's the thing. Anyone who's given your organization money might also raise money for your organization. Wouldn't it be a lot better if instead of you raising all the money, there were 20 or 30 or 50 people raising money doing exactly what you're doing. So always Always ask anybody who's given the organization money if they wouldn't mind raising money now some people will say, Nope, nope, nope.
Teach I hate it. I'll send you the check. Don't ask me to do any more. I hate asking people for money. I get up hit up all the time. I'm sick of it.
But I like your organization. I'm giving you money. Fine. It least us but a certain percentage of people who donate money. Believe in the organization like you do to the point of being willing to ask other people for money. But guess what?
If you don't ask, they won't volunteer. Most of the time, you've got to ask people to raise money. So that's your next step. Think of this very same donor you've been working with is already said yes. To giving you specific amounts and has come through. Now think about asking that person to raise money.
Because a certain percentage will do it within your donors, maybe it's 90%. Maybe it's only one out of 100. But if you have thousands of small donors, and extra 1% are all out duplicating your efforts. Well, cumulatively that could be several hundred percent more money raised each year. So do not let them off the hook. Again, you're not doing this, to enrich yourself.
You're not doing this out of your desperation. You're doing this to help the organization and help the organization meet its goals and to accomplish its objectives. And it does require money for that. So that's your next step. Ask this person who's already donated money if they will help raise more money for the organization.