Another great way of selling through online video is Skype, believe it or not, or Google live chats. Now it might not be what you're thinking people still have this idea. Got to have this slick 32nd video, boom, boom, boom, and by here you lose out forever. Video is anytime someone can see you see your body hear you, and you're not in the same room. So for example, any prospect who contacts me, I will say to them, in addition to sending them a proposal video, I'll say can we talk about your specific needs a Skype video chat, and then I call them up through Skype, but it's not just the audio part. It's the video part and it looks exactly like this.

I do it from this room. Again, I'm a small closet. There's more information about the technical stuff in the bonus area of this course. But I'm in a six foot by nine foot closet. This is a computer now I do have a nice camera, but you could use just a webcam. And I'll have a different mic that I use for the Skype.

But it's a great way for you to really be responsive and for people to feel almost like you're in a face to face meeting. And depending on what you're selling, you're selling something that's more than, say $997 it can be hard to get people to feel comfortable enough to give you money to send you that check to wire that money to give you their credit card if they haven't personally met you. But if you're selling your services to people in different cities, you know, if it's a let's say, a $7,000 service, it's gonna be hard to justify flying all the way across the country, hotel expenses, airplane, cab, limo, all that just for $7,000 and the chance you might not get it but for a Skype conference. Your cost is nothing essentially once you have Have your basic infrastructure. Now if you're going to communicate with people on Skype, you need to look your best and sound your best.

The problem many people have is they're working off of a laptop and the cameras too low and it's shooting up their nose. Their window is behind them. So it's bright light there, their faces blackened out, and they have horrible audio quality. Well, the problem is not Skype or that Skype makes people look bad. The problem is what you're doing it's very easy to have high quality Skype conversations with people. And here's some simple tips.

Take your computer, your laptop, put on a stack of books so that the camera is at your eye level. Close your blinds if there's a window behind you and make sure you have more light in front of you. And next, go to Radio Shack. I mean this is a little more expensive, but buy a microphone for 15 bucks and plug it into your laptop. It will send out 1000 times better deals And you'll come across as professional. And people get a much better sense of who you are.

Now you can also do these live chats through Google Hangouts. That can be a great way you can do live webinars, essentially, that's something else I do with video sometimes, in cooperation with major trade associations, like the public relations Society of America, or Bulldog. I'll do live video events. And there can be different platforms. The main thing is just that you've made a commitment to talk to people on video, and helping them the beauty of live is it can be interactive, and they can ask you questions. Finally, something else I'm doing that is still very much in the early stages.

Most people are not doing it, but you can give a keynote speech to 1000 people through Skype video. I've done that right here in this room, and I've talked to, for example, 600 people at a convention in New York. I'm in the New York City area, didn't have budget or time to fly me all the way to New Zealand and back. But to simply turn on my camera, turn on lights and communicate through Skype. They projected it on a big strain connected their computer with speakers, so everyone in the audience could hear me. After the presentation, I took questions, they spoken to the microphone.

And I could see that they could see me, it was a fantastic experience. And it was a keynote speech I got paid for two. So that's yet another way you can sell through online video. But it's not what people typically talk about when they're talking about selling an online video, but keep it in mind, communicating through customers, clients, and even speaking audiences through Skype and other online technology is now simple, it's easy, it's cheap, it can be done. You just have to make the decision. You're going to do it