You've heard the old axiom. Tell them what you're gonna tell them? Tell them and tell them what you told them. But is it true? Is it effective? You've heard this so called speaking law.

I've heard it for years. However, I don't have any evidence to suggest it's really effective. If you doubt me. Ask yourself the following question. How many exit doors are there on a 747 or a 757? Now, if you travel a great deal, chances are you've been told this hundreds of times because the airline attendant will always tell you please pay.

Here's how you fasten a seat belt blah, blah, blah, blah. In case of emergency landing, there are X number of exit doors. Here's the problem. Anytime I asked a group of people that 10 people I get 10 different answers. Everyone doesn't really remember. They have Guess they guessed differently.

Here's my point. You've been told that message of how many exit doors There are numerous numerous times, but because of the manner in which it's told, boring, straightforward, perfunctory, no passion, conveyor belt of data, it goes in one ear and out the other. And that's my challenge to you. If you're giving a presentation. If you are boring and straightforward, and you don't have stories, and you don't have examples, you can tell people what you're going to tell them. You can tell them, you can tell them what you told them, it won't make any difference.

They're still not going to remember what you said. You're far better off telling somebody one idea at one time, but to do it in a way that's truly memorable, that has an interesting example, a case study a compelling story. Tell them one time in a compelling way. They may remember it for a lifetime. Tell him three times that a speech and it's boring and they won't remember it three seconds later.