I know the panic is setting in, you've got to give this speech tomorrow or maybe even later today. All these ideas are swirling around in your brain, just stop. Just stop for a minute. I have been testing audiences around the world for years and years and years, and I've never had an audience. Remember more than five ideas from the best speaker they've seen in the last year that may be a two hour speech, something that's been built up for a long time. If you can get your audience to remember anything, you're ahead of the game.
If you can get them to remember three ideas. By my own estimate, you would be in the top 95% of all public speakers. So let's just cut to the chase. And instead of listing every single bullet point about your company or your quarterly results, or your cause, I want you on a single sheet of paper or a single computer screen. Write down just three ideas that you want your audience to know. understand and remember in potential act upon three ideas.
I don't mean three big themes with 27 different little sub points and Roman numeral No. I mean, three ideas 10 words or less for each one. So, number 110 words or less, number 210 words or less. And number 310 words or less. Focus on the big picture of a few little things are out or missing. That's not what people remember, your speeches don't have to be perfect.
As long as you convey a few good ideas, you'll be okay. Most people don't care about the other stuff. You make a little mistake. It doesn't matter if you get the big things right, for example, just occurred to me, I forgot to take my glasses off before I take this. But it also realized that what do you care if I have glasses on so I'm not going to redo this I'm simply going to speak and make it my best