Once you've found your niche, you've got to figure out how to create something interesting to add to this niche. I recommend that you create new content every single day. Now for years, I did it seven days a week. I minimum create content five days a week. Now you figure out what's best for you. But if you're only creating a new piece of content, once a month, it's just not going to add up too much, frankly, unless you're really doing something special.

I would recommend that you write a blog post every single day, it may only be one idea, maybe one paragraph, but write about what it is you do based on other readings, other research thoughts, reflections, your own original ideas. synthesizing not stealing, but synthesizing what others are doing so that you can be a guide to this particular subject matter. Doesn't matter if it's corporate strategy. It doesn't matter If it's a state planning whatever your subject is, there are other people writing about it talking about it. You need to be the person that people trust, to synthesize what's going on and to say what's significant, and to deliver new insights. So I would recommend that you write every single day on the subject matter, even if it's only one paragraph.

Two of my first eight books were nothing but collections of blog posts. The more you write, the more you write, the easier it gets, the faster it gets, the more you are disciplined to always be looking out for ideas. And the little light bulb is churning even at night, if you know, you have to read if you have to write content on your area of expertise. Now you want to be a professional speaker. So I would recommend that you speak every day on your matter of interest, your subject matter now, you could so how do you Do that. In the old days, you'd have to go through the phone book and call the Rotary Club.

Hey, do you need a speaker I'll speak for free. And not suggesting you don't occasionally speak someplace like that. But that's a tremendous amount of work. Just to find an audience of 20 people. These days, you shouldn't have to work that hard. Simply speak, turn your video camera on on your webcam.

Record yourself speaking, put it on YouTube. If you don't have a YouTube channel now, what are you waiting for? It is absolutely one of the best tools ever for professional speakers, and aspiring professional speakers because here's a chance for you to speak every day, to get feedback to hone your skill to get more comfortable, and to go deeper into your ideas. Now, some of you might not like my style might not even like me, but I doubt anybody You think I'm nervous now run comfortable. And I can tell you, if I were any more relaxed, I'd be asleep right now I'm comfortable. Because I've done 10,000 videos on YouTube.

And I've done 100 courses online. Plus I've given thousands of speeches. And because I'm speaking, every single day, I get comfortable with it gets easier you get better at it. So in a sense, you're far far advantaged over people trying to enter the professional speaking, special. The. By the way, if you ever make a mistake and you're on the platform, just don't tell anyone.

Smile, and keep on going. So you have a huge advantage over people who are trying to enter professional speaking 30 years ago, they might only give one speech a month and that's begging spending hours begging for time to do that. You can give a speech every Single Day. Now a typical day I speak to 2000 people every day. Now that's not a huge audience compared to Lady Gaga style audiences on YouTube and Justin Bieber, but 2000 people a day, watch my videos on YouTube. And until just a few years ago, that would have made me probably one of the top 10 speakers in the entire world, if not the number one speaker in the entire world.

If you compare that to speaking to live audiences, so it's never been easier to find an audience to try out your ideas now is every one of my videos brilliant and have 10,000 views now. Do I sometimes have an idea that isn't perfect? Sure. Two people criticize me sometimes in a mean vicious way saying you're old. You're bald, you're ugly, you're obedient. Yeah, but every so often Someone gives me insightful criticism that's very helpful.

That makes me think that makes me grow, that makes me get better. And that's what you can get by putting yourself out there speaking because if you're new, the professional speaking gig is the leap. It's not a simple matter of calling up a speaker Bureau. So hey, I'm ready. Just start booking me at major conventions at $10,000 a pop, it's not going to work that way. But you can book yourself today on YouTube.

And you can book yourself today on your own blog. So that's what I recommend you to do. You need to become a content creation machine. If you want to be a professional speaker, you look at the best speakers of the world. And quite often, you know, look at Seth Godin, for example. Huge fortunes, public speaking, turns down most of his speaking requests.

He could speak anywhere he wants. Huge, huge speaking fees. Well, he's also I've written a dozen books, bestsellers. He has a blog every day that's read by millions. starting to see the connection there. Look at someone like Jeffrey Gitomer, wildly successful sales gurus speaks all over the world, hundreds of speeches per year.

He's written a dozen books, virtually all of them New York Times bestsellers. He writes, every single day. I've been in his office in studios, he reads sales books every single day. He writes, every single day, he creates videos, if not every day, very, very frequently, any give speeches all over the world constantly. So if you want to be a speaker, and really have long term success, you've got to pick the niche as we've talked about earlier. And you've got to pick a niche that you care enough about to write about daily to speak About daily to analyze other news on that subject area.

And to be a true true industry expert is you've heard me mentioned before that the real success for people these days, some people just call themselves I'm a professional speaker. It's for people who have deep, deep, deep industry expertise. You think of sales and a lot of people do think Jeffrey Gitomer, he is a sales guru who's very, very good at what he does and has a huge, huge following. Who is the expert in your industry and how can you do better? I'm not suggesting you copy that person. But you should certainly be aware of what they're doing, where you disagree, how they communicate, and how they create content.

So that's my challenge to you. Now I need you to come up with a plan. An actual editorial calendar of what you are going to create if you are serious about being a professional speaker, then you need to be prepared to write every single day on your blog on a particular subject. And you need to be prepared to speak every single day on your subject. Now, folks, a lot of people say this, I practice what I preach, especially with speaking every day, go to my YouTube channel youtube.com slash TJ Walker, and you will find 10,000 videos. Some of them don't have that many views, but you put it all up I have three and a half million plus.

That's more views than the National Speakers Association YouTube channel. It's more than Toastmasters. It's more than Anthony Robbins. So folks, I'm practicing what I preach. And I don't make a lot of money off my YouTube videos. But I do get clients though, and I do get advertising revenue from the YouTube videos too.

You can do that too. So in a sense, you can be a professional speaker tomorrow or even today. Speak monetize the video and you'll make some money. Now unless you're doing something generating millions of views, it's not going to be a lot of money. But when you look at what creating a YouTube video does, it helps you refine your expertise, improve your speaking skills, and it markets you to the entire world and the second largest search engine in the world, and people can see you speak. And instead of paying for this marketing, you get a few pennies occasionally even a few dollars back.

To me, that's the greatest deal in the world. So don't wait to be invited on CBS Evening News or your favorite primetime show on a network news channel. Don't wait for that. Don't wait for the first $25,000 keynote speech to build yourself a big professional studio. Just use Your $10 webcam if you need to, or nothing else, hold your cell phone up to capture video. Some of the most successful videos I have with 10s and 10s of thousands of views were ones where an idea came to me and I just spoke right to my cell phone, uploaded it to YouTube while at the barbershop.

So do not wait. I need you to come up with an editorial calendar. How when on your schedule, and how much are you going to write daily? How many videos are you going to produce? every single week ideally every day when I say produce a video, I just mean simple talking head. I would not be want to be a professional speaker, waste a lot of time on all sorts of editing special effects green screen, just talk.

If you're being hired as a speaker, you're not being hired as the video producer you're hired to speak. So all my videos in fact you can even see it In this course here, I don't have any production values other than a good light, good audio and a good camera. There's no editing, there's no graphics, there's no post production. It's very simple. I would recommend you do the same thing. So come up with your editorial calendar right now.

What are you going to produce on a daily basis it's critical to your long term success as a speaker