The next step for you is to brainstorm on the ideas, the messages you want to communicate in this presentation. Ideally, the messages you think would actually motivate your audience to do what you want them to do remember your goal that we worked on before. Now here's the area where I want to save you time. We're just looking for the raw idea. We're not looking for whole paragraphs, coherent arguments, complex charts, graphs, we're not looking for any of that yet. We're just trying to isolate the actual idea that you want to communicate in this speech, this presentation.
So what I urge you to do is to just brainstorm, write them out, bullet pointed out, even number it. You can do it on an old fashioned Notepad. If you're working with a team. If you have an organization speechwriting team, I would recommend that someone typed it up projected on an LCD projector so everyone can see it. Worry about dumb ideas, put anything out there, we're just in a brainstorming mode. I'd like you to limit this to half an hour.
But if it's a wildly complex speech, incredibly important, the whole world is watching. Okay, spend an hour. But again, here's the thing, this is not the time for discussion, this is not the time to debate the merits of your messages. This is the time to just throw things down. Or you can look at it one idea at a time. Now, this is typically what people do.
By coming up with drafts for the PowerPoint only, they feel the need to have 72 sub points, and eight other themes that relate to that I just want to isolate the main messages that you're trying to convey in this speech. Now you can have as many as you want for right now. You can have 123 pages, you can have 5060 100 messages. put as many down as you can give yourself especially time limit. If it's just you, give yourself a time limit. If you're working with a whole team, it's important to give yourself a time limit.
Otherwise, you'll start this big general discussion, complete, utter waste of time. That doesn't help you figure out what to focus on in your speech. It just wastes time. So if you're doing this with a group, you've got to have some discipline, you want someone to throw out an idea to talk for 10 seconds or less, and someone typing it or writing it up. That's all you want to do. And some of them are duplicative fun.
You hear somebody make a really stupid idea. Just grin and bear it because it's not going in the final speech. It's just being tossed out there. So that's your assignment right now brainstorm every single message you could possibly try to communicate in this feature presentation.