So let's define the problem. You're in a business, an organization, a government, a nonprofit, and all of a sudden, there's something on the calendar an opportunity to give a speech, a presentation, it's perceived to be an important audience. Now, what do you do? Here's the following scenario I see with corporations, government entities all over the world I work with, and that is, it's assigned to somebody to start the ball rolling. And someone starts writing and gathering data and gathering data. And next thing you know, it sort of starts into a PowerPoint slide.
And then word is put out, hey, we're doing this speech who has ideas, more and more information is put in more and more facts are gathered. Next thing you know, you've got maybe a 30 4050 page, PowerPoint slide. And that becomes the speech the presentation. So everyone is now focused on this and sometimes people can refine And cut it back, change it take things out. Other people want to put it in. email goes back and forth.
Sometimes there are meetings. But before you know it, it's become a gigantic time suck. Now you may be creating your own presentation, you may have staff to do it regardless. It's taking a lot of time, man hours, woman hours of people in your organization. And you're either spending the time yourself or you're having to manage or oversee other people do it. And what's happening is this mentality of the speech is the PowerPoint document.
Now, I'm not anti PowerPoint, fine to use PowerPoint. But the whole focus is about gathering data, messages, graphs, charts, complexity for the PowerPoint deck, and then working backwards from that. I'm here to say that is a backward approach because all the focus is on a big document. With lots of bullet points, lots of text, lots of data, it creates its own work, it creates more and more work. It's a virus that mutates and gets out of control. Now, those of you who work for yourself, you might not know what I'm talking about.
But for those of you who work in big organizations, you've seen it happen, you know that it happens. And next thing, you know, speeches go through 123 510 drafts. Whether you're using PowerPoint or just a Word document, it's going through drafts and drafts and drafts, because the whole mindset of people in your organization is how do I appear to be smart and helpful, and I can't just read the speech and send back an email and says, Hey, looks good. So I've got to be smart and tell them this has to go out or this wording needs to be a little bit different. Or you need to add this part. Everyone wants to have their finger in this.
Everyone wants to be another chef in the Kitchen. And unfortunately, it's more, more more and more. And then what happens 99% of the time. It's eight 910 o'clock the night before the speech. And the whole focus is on this document. Change this change this font color, change this image.
Let's add more text here. Next thing you know, it might even be midnight. Has anyone actually rehearse the speech yet? No. It's just grown to more and more data. So the person giving the speech doesn't really know how long it's going to be.
Hasn't practiced it yet. So you end up with something that's just a big data dump. And the person giving the speech will deliver it. If it's you, I'm sure you'll be perfectly competent. You're not necessarily going to shape a movie. We have other courses for that.
If you're worried about that. being nervous. But you're sort of competently going through the whole presentation that collectively has spent dozens if not hundreds of hours of your organization's time. But then afterwards, what do people remember? What does the audience actually remember? It's good chance.
Not that much. There has to be a better way than this whole big long process, sort of going through the data and not even wondering if the audience is picking up on it. That's what this course is going to teach you how to do. Let's go right to the first lesson now.