Giving a new business pitch can be an awkward presentation for many people. In some ways, we're too close to it. It's hard to talk about ourselves. It's hard to really know the right perspective. When you're talking about what it is you do all day long for days, weeks, months, years, sometimes decades. So what happens to most new business pitches?
In my experience, the problem people have is they just give way too much data. It becomes an incredibly boring data dump of here's every single thing we do in every single city we're in and every single service we provide, and the prospect who you're speaking to, is just overwhelmed and underwhelmed. They're overwhelmed with a sense of there's just way too much data, too much stuff that they're not sure what to do with. They're underwhelmed in the sense that if they're listening to three or four other new business pitches, I can't really tell what's different about you. What's unique about you And most importantly, what you will do for them. So this course is about helping you break out of that trap and how to give your prospects a clear cut sense of exactly what your strengths are, what you're going to do for them and why they should in fact, hire you or make a major purchase from you.
That's what this course is about. So let's hop in