Most people, we as human beings have always found safety in numbers, we see being in a group is safer than being out on our own and exposed to danger. You wouldn't want to walk down that dark alley on your own. I'm thinking you'd feel much safer if there were a group of you. Let me give you another example. You see two restaurants across the road, one is posing, the other looks dark and kind of uninviting. In one, you can see people inside looking like they're having a great time.

And the other is struggle to make out if anyone is actually eating. Which one do you choose to eat it? I'm betting the first one because that's what most people are doing. We easily justify an action we've been asked to take by the thought that if that's what most people do, then it must be okay. The thought process is it's worked for them. So it'll work for me too.

So including the words, most people in your conversations is more likely to get prospects to do what most people do give you some examples. At this stage of the process most people choose and then to do whatever it may be. Most people have found our value range, very affordable. Most people want more money. That's why this opportunity is so popular. Most people is a clear indicator to your prospect that others have done what they're thinking of doing and it worked.