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URL:https://www.learndesk.us/class/6158553532334080/lesson/d4dd4a743960ec984825dc94fcbba72e?ref=outlook-calendar
SUMMARY:Lesson 1 and Exercise 2
DTSTART;TZID=America/Los_Angeles:20260516T190000
DTEND;TZID=America/Los_Angeles:20260516T200000
LOCATION:https://www.learndesk.us/class/6158553532334080/lesson/d4dd4a743960ec984825dc94fcbba72e?ref=outlook-calendar
DESCRIPTION: Lesson 1 is about target segmentation and the persona. Creating a buyer person is not included in detail in this course. However, if you would like more information, I invite you to peruse my other online course, How to Build Better Buyer Personas.

The positioning statement must be rooted in a deep understanding of your target audience. So, how well do you truly understand your target market? Segmentation alone is not enough. Segments don't buy products; people do. You need to be able empathize with the people you want to sell to. Otherwise, you run the risk of developing the wrong product and communicating noise instead of relevant, meaningful messages. And thus, we need to create a persona.

This lesson teaches you how to create a persona that will act as your foundation for your positioning statement.

Download the Persona template (PowerPoint) and the Persona Examples file (pdf). These will help you complete the exercises in Lesson 1.

https://www.learndesk.us/class/6158553532334080/lesson/d4dd4a743960ec984825dc94fcbba72e?ref=outlook-calendar
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SEQUENCE:3
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