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URL:https://www.learndesk.us/class/6158553532334080/lesson/15925c4ae52f1aa5241084976690aa9c?ref=outlook-calendar
SUMMARY:Lesson 4 and Exercise 7
DTSTART;TZID=America/Los_Angeles:20260516T190000
DTEND;TZID=America/Los_Angeles:20260516T200000
LOCATION:https://www.learndesk.us/class/6158553532334080/lesson/15925c4ae52f1aa5241084976690aa9c?ref=outlook-calendar
DESCRIPTION: Lesson 4 is about your differentiator -- what makes you unique or better than your nearest competitive alternative. There is ALWAYS a competitive alternative -- even if the alternative is to "do nothing." So, what makes you better than the alternative. This lesson shows you how to frame a competitive advantage relevant to your positioning statement.

Exercise 7 will ask you to write down your differentiator.

https://www.learndesk.us/class/6158553532334080/lesson/15925c4ae52f1aa5241084976690aa9c?ref=outlook-calendar
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SEQUENCE:3
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DESCRIPTION:Class Reminder
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