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URL:https://www.learndesk.us/class/6158553532334080/lesson/0b601ec7e640ab690a0bab3dbb996357?ref=outlook-calendar
SUMMARY:Lesson 2 (continued) and Exercise 4
DTSTART;TZID=America/Los_Angeles:20260516T190000
DTEND;TZID=America/Los_Angeles:20260516T200000
LOCATION:https://www.learndesk.us/class/6158553532334080/lesson/0b601ec7e640ab690a0bab3dbb996357?ref=outlook-calendar
DESCRIPTION: Now let's talk about categories. It's great to have a snappy, branded name for your product. But that will probably not be enough to ensure success. Prospects and customers need to be able to understand the category in which your product fits. Learn about the Reference Ladder and other techniques for identifying and matching product names and categories.

Download the category file containing slides and descriptions you'll require for this lesson.

Exercise 4 introduces you to the Reference Ladder.

https://www.learndesk.us/class/6158553532334080/lesson/0b601ec7e640ab690a0bab3dbb996357?ref=outlook-calendar
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SEQUENCE:3
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