Question two, why should we hire you? What is the right? And the wrong way to answer this question, we will demonstrate. It's very important to have the right approach as you will appreciate that to every question though, but this question specially can make or break your chances, because you have to position yourself as a friend. Let me show that to you with an example. Assuming you are applying for a sales manager position in an fmcg company.

Why should we hire you? I come with the relevant experience in the category that you're looking for. I have good vendor relationships in the region. I have successfully led teams in the past. And also I would like to work with a good and established organization like yours. Why will this response not have the positive impact that it should?

I'll tell you why. The answer is AI oriented and general in nature. That's why it does not have that impact. So now having understood that you need to brand yourself. I'll show you what is the kind of approach you need to take. So let's begin with the correct approach.

Why should we hire you? So I've done some homework and understand that the key areas that you are looking to consider for the position of the sales manager. Firstly, your sales in the region are really not picking up. This is because of poor vendor management. In the past, I have handled sales in Bharti. And what happened was that the promotional scheme was attractive enough for the vendors.

So we spoke to the vendors. Then I spoke to my superiors, and we modified the promotional scheme, and the sales really doubled up. So that really worked in our favor. And we exceeded our targets because we had reworked the scheme. Secondly, you have this challenge of your sales team not being able to sell the entire portfolio of products but only one or two products. In the past three years, I have been able to increase the sales by seven percent of the entire portfolio by realigning the sales team and restructuring the organization.

Lastly, a lot of custom education is required in the product category that you operate in. All along my career I've been recognized for my concept sales ability to educate the customer about the product. Let me give you an example of how first we sold the concept and then the product in Nasik. When we launched a face wash, we have to first explain the concept of a face wash, which was relatively new over soap. So we explained the concept and then we sold the face wash. This led to the sales of the face wash doubling up.

Let's look at what are the learnings learning number one? The objective of this question is asking you to differentiate yourself from other candidates. That means Why should we hire you as a brand versus other candidates? Remember, only when you can differentiate yourself, then you will increase your chances of getting the job. Learning number two, you need to share why you are so excited. sited about this specific job.

When you share that it shows your enthusiasm. It also shows your interest level. And that's very critical. Remember that learning number three, show enthusiasm. enthusiasm is contagious, it will rub on to the interviewer. He or she will also see that you're looking at a long term career because you are enthusiastic about that job.

And you will be building this relationship further by continuing to contribute and add value to the job that's important. So friends, remember to sell the brand that is you and go and glue the hiring manager of a and get the job extremely critical.