Course Video 4 - TOC/Guide - for your report/exercise

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Begin your exercise creating an outline or table of contents to help you transfer your business ideas and goals into a realistic view and picture of what's involved and where you intend to go. (This is a suggested TOC...you can always modify as required for your specific business needs).

Transcript

Hi, and welcome back in this session, I'm going to talk about the outline for a strategic plan. This, this will kind of serve as a guide for the exercise or the activities that you're going to carry out for the purpose of creating your end result, which is going to be a report. So there are eight sections that I have identified. In any case, you don't have to include every single one of them. Of course, the more information that you have, the more you'll be able to create a more detailed plan for yourself for moving forward. So you might begin with a summary which is presented at the beginning but will be written actually at the end of the entire exercise.

It will be a combination of the information and data that's gathered from from the heads of your various departments for for small business owners that have different, you know, divisions and heads to them and you know, people who head up various departments For a solo entrepreneur, you may not necessarily need to include a summary. But what it is basically is it's an analysis of all the data that has been gathered from the from, you know, from the meetings and interviews between the heads of departments and their staff, their teams. And it can be shared company wide. Well, it'll be shared within the report that you're going to disseminate throughout the company afterwards. So that of course everybody is working from the same with the same visions and goals in mind. Following that, you will include your mission and vision statements.

And we've already talked about that in a previous video, so I won't go over those again, but include those they're important to people understanding, you know, how you're going to move forward and the current status of your business. Following that. You will, of course, have some data about your goals. Those can be 123 years out depending on if you you know, if you Got a new business you might and you're a solo entrepreneur, you might only need to go one year route small businesses while you could think of anywhere from one to three years out, remember to assign realistic and tangible outcomes and goals. Otherwise there's you know, you have nothing concrete to work toward, you know, if you're going to say, I want to increase my, you know, my YouTube visibility and subscribership then, you know, assigning a subscriber amount to that and work towards that, just that kind of thing.

You know, you want to produce you know, blogs in terms of an awareness, you know, gaining more awareness online as well, then, you know, say that you want to gain so many subscriptions and same for any social media things if you want to increase your awareness, your visibility, etc. If you're selling a product or a new product, I want to you know, make sure that you know, you state the financial, it's usually a financial goal or a number of copies. If it's an information product. I want to sell so many copies of this book or or xx dollars I want to have you know, in terms of funds raised for from it or results back, then you will work towards achieving those goals basically afterwards you're going to break down how you're going to go about doing that. Right. And that leads to your action plan, which is a breakdown of the larger project.

Pardon me, the larger project projects and and the scope of activities within you know, your stated goal. You're going to reverse engineer and basically you're going to go well know if your your plan is for one year out well you're going to say well what what do I need to have in place or what do I need to achieve every month to to be able to work towards this stated goal and then within that, well what do I need to do every every week within that month to reach this end month goal which you know, ultimately reaches the your, your your end goal, and then within that, what do I need to do on a daily basis and kind of reverse engineering it like that enables you to be able to break it down and have Course determine what resources you have what you need, and who who can work on a task or an activity or a project.

And also it goes towards, you know, helping you to budget, you know, for any unforeseen, you know, things that arise. So, yeah, which brings me to budgets, while you get to identify and plan for additional cost that may come up. You can have staffing, it could be, you know, it could be computer staff, it could be outsourcing, work, any kind of any kind of thing that might come up that or you, you know, to make sure you have funds in place, or a way to get those funds so that you can actually carry out those activities. So there's no surprises, you know, you know, what you need to have in place to to get reach your goal. Finally, you want to make sure that you have some tracking mechanisms in place and you're going to identify those or, or you know, so that you can implement them your preferred tracking tool, and document though.

So think about those things as you're going through exercise. You know, you have to have somewhere that you're going to be able to input the data for those projects and tasks, so that you can, you know, oversee them and manage them and track them, and all that kind of thing. So, all that is related to your is the outline rather for your exercise and ultimately your overall plan. Be sure to grab the supplementary document that is the outline, which has all these details in it and as well as the overall guide to this series and this course. So onward and upward to the next video and I'll see you on the flipside.

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