All right, let's now dive deeper into product strategy. And before we do that, let us also mention that product strategies. Again, it's a very complex concept. And there is so many different types of products products are so different, so different from one another. So it's really hard for us to speak. In general terms, we need to start simplifying things and making some assumptions and maybe segmenting products into groups.

In trying to segmenting products, I decided to do that based on the life cycle stage, because once you talk about early products or new products, there is a lot of things in common between those products. And when you talk about the growth products, there is also a lot of things in common even though some of those products may be mobile. Some of those products may be for a web. Some of those products may not be web related at all, but there is lots of lots of common things which unite products in different life stages. So in terms of life stages, we're going to be talking about new products or startups the products which are zero to one type of products, nothing existed before this product was created. The growth product is something It already does exist, but now the product enters enters the stage of aggressive customer growth.

Finally, we'll be talking about mature products a product which already has grown to a very substantial user base and maybe the growth has slowed down or maybe the product has matured enough so it needs to be managed somewhat differently. To summarize, going forward, we'll be talking about product strategy and success as it relates to three major product lifecycle stages. One will talk about new products. Two will talk about growth products, and three will talk about mature products. Let's move forward.