The pricing strategy can be separated into six elements, price factors, price, goal, price, strategy, price tactics, price adjustments, and price. The ListView has one major disadvantage, it does not review all existing interconnections on dependencies. I recommend you wherever possible to use diagrams. In the previous slide, it looks like the elements for one after the other. Now, it's easy to be seen that the price factors directly influence not only the price goal, but also the strategy the tactics on the price adjustments. The power of diagram is so great that in one consultancy case after seeing our skip chart regarding the ineffectiveness of his company management structure, the managing director explained, I was blind for 15 years.

That diagram opened my eyes for all bottlenecks. The chart you see on the screen is the content plan for this course. The first part, including the topics price go on price strategy. We will review main theory politics in a very condensed matter. The rest of the course will be full of real life examples and interesting scientific researchers. Looking at the diagram, you are right to expect that we will start with the price factors