You remember that we started the course with the following diagram. And I promised you that to show forward step by step. Until now, we have gone through the first three phases. Price factors, price go on price strategy, they will dominate it by theory. Now, we shall focus on the best practices. The next two topics will be price tactics and price adjustments.

What is the purpose of the right price? Can we ask you to write down your opinion on this question? It's really very important. You to have a clear opinion. What is the real purpose of the right price? Please pause of the video now.

When you are ready, continue it. The purpose of the right price is to assist the customer in making the right choice. The Good deal. Your problem probably surprised to hear that statement. You're certainly aware that the customer should be in our focus. Profit is the end result for serving customers well, but mandatory result.

When we focus on profit, we lose the customer. In the next slides, I will prove you that the purpose of the right price is to allow the customer to feel she or he is making a goal to do the right bank choice.