Finally, we have reached to the pricing tactics and the best practices. The two prices to approach this is Lars price list taken from a real website. We're interested in a service called consultants in written for $40. You could notice that the price list is rather huge, and it's very easy for the customer to get lost within the price list. The second mistake is that the customer cannot evaluate is the right item to go through for him for her and to remember that the purpose of the right price was to assist the customer in making the right decision. The good Do One option is to use the tactic with curate.
So we're providing a choice for our customers. To the left, you'll see that we offer consultants in return within 72 hours for the rate of 39 doors to the right, we are offered a second choice 43 doors for consultants in the region within 48 hours. Plus, our article cited some tricks 43 is written in a font which is by 10% smaller than 39 font. This is so because the eye is not that sensitive on it. Not that easy for the eye to say that the font is small, but it perceives the small number. So mathematically 43 is bigger number, but the outer limits of the numbers are smaller on the object if we perceive this 43 as an object, the object is smaller than 39.
And this gives symptoms and signals to our subconscious mind. Second, we have added some value within 48 hours, just for the difference of four doors. The symbol plus is important because it sends signals that we have something conditional we have bonds and the other benefit is that they are act cited in the document we shall get from the lower. The last trick we're using is that the font to the right is by 10% bigger than the font to the left consultancy. In the yellow orange color is slightly bigger than consultancy in the blue square. So it looks that our offer is much better, but it's not perfect.
And it's not perfect because 39 is a magical number. In one research 39 has beaten 34 right? We're on the same product was sold $34 and also a 39 and the result dot 39 provided much greater quantity in sales than 34. And for this, there is no logical explanation. What we have to remember is that 39 and 69 are magical numbers. But let's return to our example how to improve this variation.
To do so, we need to go a bit deeper in the psychological difference between 39 and 43. The mathematical difference is only four. But the psychological difference is 10. Why 10? Because our mind gives priority to the left digit. So 39 and 43.
The left digits are three and Because these are dense, so 30 and 40 The difference is 10. And in our example, that is not working in our favor, because instead of perceiving just for those difference, the potential customer perceives $10 difference. How can we improve this by making the left price $40 instead of $39. We have now 40 and 45 both left digits are equal. Thus, we have eliminated the psychological difference. We have also increased the right price to 45 from 43.
Customers will not accept rates like $44 and 99 cents on we need to follow the common sense and It fortifies around number regardless of the fact that Laura's consultancy is not a hedonistic service. Prior our intervention, the Laura was offering a $40 service without any options for the customer to decide, is it a good deal or not? Using the two prices approach, we are offering a choice and increasing the lost revenue. My prediction is that about 20% of customers will buy the service at $45