Since the beginning of the 20th century, the marketing parodying has evolved through five main marketing concepts, the production marketing concept, the product marketing concept, the selling concept, the traditional marketing concept, and the societal marketing concept. In the production concept, the company focuses its efforts in production on distribution effectiveness. In the product concept, the focus is set on cost on product quality improvements and innovations. The selling concept argues that the main instruments for greater company profits are aggressive sales and promotions. The traditional concept sets the focus on the customer and the value she perceives in our products or services. It is the most common concept the societal model Concept holds marketing strategy should deliver value to customers in a way that maintains or improves both the customers and society's well being.

Personally I consider this concept being a rather utopian ideal but impracticable and many reasons for my conclusion is the disasters impact business class upon planet ecology system. In the traditional marketing concept, the marketing mix for manufacturing sector consists of four main areas, product policy, communication policy, price policy, and distribution policies. All these policies are focused on satisfying customer needs. However, if our price policy is perfect, but our distribution policy cannot deliver on time the goods we have produced, then our price policy effectiveness cannot support the profit of the company. A very strict coordination between the four main areas is needed in order for the company to grow. For the service sector, the marketing mix consists of seven elements, product policy distribution, price policy, communication policy, and now we have teams, processes and physical evidence because the elements have grown from four to seven, the importance of the price policy sample What do you mean diminished and the coordination between the seven elements has grown in importance