The flagman pricing tactic. In this research, a house for sale was offered to eight different groups of respondents, four of them children's, the other four of professional real estate agents. During the first iteration of the research to one group of students and to one group of professionals, an initial sale price of $119,900 was announced. Please look at the first line with numbers. Then participants were asked to provide the fair house value. On average, they return the values stated in the respective table cells.

On the secretary duration, the scientists increased the house initial sale price was $10,000 to 100 On 29,900 doors, you can see in table line two, that both groups increase their fair prices. On the third iteration, another $10,000 increase or supplied not again, both students and professionals increased the fair value of the same house. The scientists increased for the last time, the house initial sale price with $10,000 to 1140 $9,900. At this moment, the house price became 25% higher than the price from the first iteration. Nevertheless, students and professional real estate agents continue to increase their fair value For just the same house check table line for the main conclusion of the research is that the fragment price is influencing the perceived fair value, both for professionals and non professional nonprofessionals. Our knowledge that we should use in our pricing tactics.

The flagman pricing tactic is a delicate approach to increasing the right price value in customer's mind.