The main focus of the course is to provide knowledge and instruments for creating a pricing strategy that will grow your company profits. 

Every element of the pricing strategy is separately discussed and finally combined in a step by step strategy creation process.

The course journey starts with the pricing policy role in the marketing system. It continues through the 5 marketing concepts, the 8 factors that influence pricing most, the 4 pricing goals, and stops at the 2017 case study. By that time, you will be given 3 quizzes. Then sightseeing of pricing concepts will be offered, as well as a template on how to set rate per hour for the services you provide. You will be surprised to learn what the real purpose of the right price is, and most likely you will get fascinated by it, in the same way as many of our students from the indoor seminars were. 

You will get instruments and knowledge on how to measure the competition level in your niche, how to use both: the price elasticity and inelasticity in your favor. Scientific researches will be presented to you to explain why and how the flagman price effect, the two prices approach, and the three prices approach work. The journey in the pricing policy world will end with the role of common sense, strengthened by the diagnostic reasoning.