Mid-Ticket Overview

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Transcript

Moving right along, we're just going to jump right into the mid ticket, which I use as the perfect webinar. The perfect webinar formula is the best way to idealize everything that needs to be accomplished in order to get the sale for a well larger ticket item, then your front end. And most of these prices end up between. And you can take this within relative consideration that I say for sorry, 1000 to $5,000. And the reason for that being is that if you charge 500, you're just kind of getting in that weird range that it's not going to be nearly as profitable. Just trust me.

997 Is where you want to keep it. I don't care if you feel like you have to deliver more to reach that level. If you actually get it obviously inside the book here. I give you a lot more details about why and I talk about how you can feel good about About what you deliver. And even outside of that, when you get my book, I also offer perfect webinar secrets, which actually goes into just this formula in the script for seven or eight hours. So you can understand there's a lot to it.

But I get you in the right mindset so that all of this can take place. So in either case, I'm giving you the short rundown of it, people are going to register here they're coming in, this is where you're pushing traffic directly to from that area, they're going to come in, and they're going to find their confirmation page. And that's going to literally say, hey, what you can either do is you can wait for this date and time at some point in the future. Or you can watch yesterday's replay. And I like to do this because it's called an evergreen webinar. There's other types of webinars that you can run but from the get go, I think that you should just start off with evergreen.

It looks like it's live, you talk like it's live, but it's a pre recorded thing. And you don't even have to do it with a live audience. If you don't feel comfortable. That's quite all right. You can even edit things and do that. But make sure not to, you know, if you're going to edit, you can't have like a video like I do, you know where it's video and video.

And I'm basically going live showing you all of this stuff that you can't just start chopping things up and go up on the move over here and move it, you know, people are going to catch up on that and you weren't dumb. So make sure that you kind of make it if you screw up, you screw up, you're gonna have mess ups. That's the point of life and people know it's live. And believe it more when you start saying and messing up words or sometimes, you know, I got like two hours into mine, I started slurring a few words what Well, that seems more real than before. So, again, I offered the replay, that's just an availability for people to watch something they don't have the time they go, I want to watch it now let's go. So I let them do that.

If they want to wait for the next one, that's fine. The nice thing about clickfunnels is that when you use something called funnel University and you tag in their webinar chat, what actually do a sync the webinar chat to your video when that person arrives for each new person. So whether I arrive at seven o'clock or 702, the chat will be playing where it's supposed to play inside the video for me, my individual when I arrived, so five minutes in, that chat is going to save everything anyone ever typed in and you can edit it, you know, so that way if there's any bad demeanor or language, you can delete those things. And just let it go through and play out. So it's almost like everyone where they're live all together at once from every previous, you know, chat ever. And that's kind of a cool thing to actually have is like, it's a, it's a real chat, and it's all combined, and it's live every single time for that new person who just came through.

So again, another reason why I use clickfunnels and you don't have to then use go to webinar or evergreen webinar player or other things like that. I think there's even webinars I looked into that a lot of these things, just use YouTube. And if you really, really, really want to be live, just you use YouTube Live and make your video URL unlisted. So that way people can't just join in unless they've previously joined an email list, you know, aka that registration box, right? And then they're moved over to YouTube. Well, you really ill stream YouTube through your sales funnel.

That's what Click Funnels does. And it'll still look like it's live. So it's really cool. So they'll end up with the webinar, you talk about everything, you go through the script, like I'm going to show, they end up at the sales page. Now, there's four types of people who register there are people who subscribe. I mean, they just subscribed.

That's it. You need to get them involved. Tell them about the event, especially if it's like you know, a couple days out or even a couple hours out, give them one or two emails, letting them know here's what it's all going to be about. Here's why you should attend. Here's why it's important. Then you have people who show up and stay and these These unfortunately only come out when you have action etics, which is why I have action etics because I'm going to real quickly position this for you.

So you can understand why I don't even care if it was $500 a month, I think it's only going to always be 297. But whatever, even if it was 500 or 1000 a month, it is so worth it if you have a webinar, because it has this one thing and Webinar Jam, nothing else does it like this does it? All right, like clickfunnels does it with action etics, which is the top grade upgrade you can get. And they keep track of anybody who shows up and stays till the end. Because these people, they have a different mindset, right? They show they they showed up and they stayed.

Now all of these people means they didn't buy right. So they showed they stayed, but they didn't buy, there's a certain mindset. So you need to communicate with these people different you need to basically let them know, Hey, here's the checkout page. We're only going to have this for one or two more days. So if you don't buy this now it's over you know and here's another thing Bonus on throwing in. Here's some other specials.

And in case you didn't hear, you know, I'm adding in bonus one and two for free. So all that needs to be a communication that's much different from someone who shows up and then leaves before they get to hear that pitch, right. So they don't know what the heck this is about. They haven't crossed that bridge yet. So when you communicate to people who show and then leave before that pitch before the 60 minute mark, 90 minute mark, whatever it is, when that pitches, you need to have a different message. And usually my message is either you can watch the full replay here, or you can catch up and, you know, read the last part that you left off at.

And that's why I use YouTube because YouTube actually saves their IP and their information. And it will say place cookies in them. So wherever they were watching that video, it'll start off pretty darn close to where they were at, if not right on the dot. And that's a cool thing. That Just works basically, for anyone that has a Gmail account or a Google account. And that's a lot of users.

You know, a lot of people have YouTubes. So anyone who shows and leaves, then it'll start them off right at that same point. But also let them know like, Hey, you know, I uploaded the video to YouTube, just do XYZ, you know, at 60 minute mark, I start talking about how we can speed up that process if you want to skip forward to it. So again, we're communicating with them differently than if they're no shows. Well, obviously, we didn't do our job when they were subscribers. And they didn't understand why it was so important to attend this event right here right now.

And, again, we need to communicate to them differently. So action etics actually breaks all these people up, lets you understand and segments, each one of these lists for you automatically, because if you had to do this by hand, I don't even think it's possible. I'm just like racking it my head and it gives me a headache thinking about it. So that's why I have action. etics and this guess what this does, it's gonna get you on One more sale is gonna increase your conversions by 1%. Even if it did that, I mean, it's gonna increase it more, but even if it just did 1% and guess what?

You have a $997 product, right? You get one more sale right? One more sale out of every hundred visitors. Then it was worth it. That's what the upgrade for clickfunnels I like I seriously just bought it for that to begin with. And then I under started understanding Oh my god, it does this.

It does that and it has this and it has that. And there's a lot of cool things behind it. So that's why right from the get go. I suggest getting the full upgrade for clickfunnels because it helps with creating this webinar sequence and it just automates it and makes it so easy that it's like a brainless activity. You don't even have to think about it. It's done for you.

Just set it Forget it. And yeah, it's really great. So with that, we'll move on. We

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