This is the next stage to connect with your audience. If they don't know about you, it's time to find with the help of Facebook ads. But first learn to use this tool. Just click on Create ads, and you will get your ads manager but we will do it from our business manager account. If you didn't connect your ad account in your business manager then you will not so the audience insights tool. So please connect your ad account in your business manager that I have already told you.

And now all upcoming lesson you will go through with my business manager. So I will say at the secret of a successful campaign, but first learned about target audience insights tool. Let's click on Audience Insights. chosen audience to start now click on everyone on Facebook. It's time to create an audience You want to connect with your business. Now choose your location, there are your audience.

It could be anywhere around the world the select the age, range and gender for your audience. Now it's time to interest section where we need to focus. Facebook will show you many interests section here, but we need to understand Facebook algorithm where are our real target audience, just visit your Facebook account and enter your target keyword related to your business. Let's take an example. I want to find people that are interested in learning Python. So why I entered Python in search bar.

Below the search bar. There are many sections but we will select pages and from sidebar click verified, then you will get many other similar businesses that are giving the same products and services. As you are giving. It's time to find your audience also, so just copy any valuable pages and paste in the intro section in your audience insights tool. After adding the number of interest, you will So your audience range you can use other advanced sections too, if they need. You can see pages likes, location and activity of your audience and read them carefully their relevancy, educational level and job title.

After getting an overview of your audience, just save this. We will use this audience for our ads