Marketing with groups.mp4

Facebook Marketing Introduction: Overview & Optimize Your Facebook Page
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Transcript

One of the most powerful ways to market on Facebook is through its group feature. Although Facebook has been cutting back on the organic traffic, it sends Facebook pages. The Facebook group have many advantages. When people see your content in a group, they not only see the content, but also they can see also like button. When they click them. You have got new friends for your page.

But the problem with a Facebook group, while the visibility for a lot of people is quite good for the Facebook groups, because it depends on the activity of group members. If people are not active in your group that they won't get any notifications. This is a big drawback. So have you promote using your own group? First thing you need to know is that you should create your Facebook group only when your Facebook page in the major stage. Just pay attention to the audience insights You will let us know who are your target audience.

Once you have enough audience, and this depends on your niche, you should then put up your group. It must be identical to your Facebook page. If you have a logo, then put your logo and motto there. The main key with Facebook group is the extension of your brand that you created with your Facebook page. So give your group members a reason for coming back and stay in your group. This happens only when will you give me a fresh and curative content in your group that is not available on your Facebook page.

The second one is market to other groups. This is the most important part of Facebook group marketing. Facebook growth is a supplement for traffic for your Facebook page. You probably not grow as much as first. So you have to go to other groups which have already done a great job to attract eyeballs of audience that you want to attract. Go to those group and become a critical member.

This means invest time for them to become a local expert or credible authority. If you are the first person to always come in and your comments are always inside, or bring new information to the group, and people sit up and will pay attention. People will consider you as an asset for this community and they most likely give you benefits about doubts when it comes from your face. Once you have established credibility via your own page content, always engage in any group. There may be haters and critics, but it doesn't matter. And my last important tip, don't be a spammy person.

Just post links in a group and don't come back. Use your Facebook page insights when you post high quality content in your groups.

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