Now that you have determined what your goals are, it's time to start about what kind of ads you will lead. Facebook has a variety of different ads type. And there's something for just about every type of marketing goal. The great thing about Facebook ad is that there is no one size fits for all nonsense. You can accomplish the same goal with a variety of different ads type, to keep things as simple as possible thing, or ads as falling into one of three categories. awareness, consideration conversion, if you expect to survive and thrive in the world of social media marketing, you are going to have to trust the data.

The data doesn't lie. And that's what I chose to focus on. I bring this up to draw attention to the reality that product driven marketing is strategy. will always be the foundation for long term consistent growth. You can't pick the right type of pad. If you don't know what your options are.

I won't be diving into deep each type. If I did that we will be here all day. Let's dive in. Facebook will help to choose an objective. Let's click and find out. You can place your mouse cursor at the side of any objective.

I use many of them but right now, only using one. Yes of course because I will teach you inside my campaign. How does it work? And this ad objective has given me the best return on investment. Let's talk about in the next lesson. If you have any problems in this lesson, please type your message.

I am ready to help if you need it, but you need to walk before you can run.