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Facebook Marketing Introduction: Overview & Optimize Your Facebook Page
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Transcript

It's time for posting content know what your friends are looking for. They always keep looking for something valuable. They want information, answers, updates, or just a way to stay connected to your new product. They may have service related problems and questions, you'll have to step your game up to get your audience attention, grab those likes, maintain engagement with your post and ultimately get your audience to convert. Getting your Facebook page to attract and convert customers has a lot less to do with your business then, about how you set up and manage the content you post and share. And simply not all the people who like your page will get to see your update.

Actually, in most cases, only a small fraction of those people will see your updates. Sadly, Facebook is actively working to limit feed rapid exposure and you would get until you can prove to it that your content is really popular and matter with your audience. Here are the steps that you should follow to market on Facebook is step one. Find your competitors on Facebook. If you know their name, just simply type in Facebook. The first thing you need to do is to avoid reinventing the wheel.

Learn from your competitor, what are they doing? Do not copy them, only get some ideas from them. Let's take an example. So we have some pages related to social media. There is a clear understanding of what the audience wants to see with a mix of content ranging from image posts to live video. brands, large and small, are seeing tremendous growth and engagement on Facebook is that number to get your business's standard, understand it and come with you on average as a business's standard in terms of social media profile, brand appearance and content strategy.

Understand that your niche audience has become familiar with how certain brands or website or position on Facebook, if they didn't make head and tail of your social media brand, they won't like your face anymore because it's so far from other industry standards. So your job is to figure out for Business Standard content strategy and other useful tool so you can use for social media posts can work for image and poster, Adobe Spark for videos and great image lumen for video, just tell a story, Adobe Spark post app for Android and also you can find on iPhone. There are a lot of tools out there but we are using them right now. If need any of or have any problem, then tell me I'm here to help you. Step number three, what to do with your computer content. Lots of business owners post hoard content on their social media account as well as their blogs but in 90% of cases content goes nowhere.

People don't click on it or like, comment or answer what these people are doing it basically gambling their content would resonate with their audience. Don't do that, please. Now to verify this, look at how many times that piece of content we have God's here for like, if you have no audience right now, you can promote your computer links and you will get some credibility with your new audience. It's a win win situation, you are not ripping off content because publisher of this link also get traffic and you will get you rodian possibility of this strategy is people will also like your base. Once you have built up in a baseline so you can then start sharing your own content which leads to direct traffic to your website. Step number four.

So we have just created a video for demo purpose with the help of lumen five. So now pick your best performing content and escape love. don't post Content daily posts content four times in a week, post content with hashtag, video brand or relate to your business then take a look at your most performing content. At some point, you are going to ignore other types of content and focus on the ones that perform the best. After getting this figure, come up with your own variant of winning the content. Let's an example.

This brand gets more light with this topic. So get ideas and your article also has the quality than your competitors article. Maybe you should offer longer information more up to date with video and other graphic elements because of video marketing has future then a simple text post is step number six promote tagging and commenting by your users. This is a free promotion technique. Maybe you are going to metzen production name on a post. These photos must draw attention to your brand, website or your Facebook page.

You Don't need to give just a free ebook that has information people don't need any more free stuff. They already filled their brain with loads of free information. It's time to take action. So people can find your products inside your post and direct visit your website if they like and get saved from here is step number seven. Call your audience to take action. If you have people who have already liked your page, remind them that they should invite their friends but first invite your friends.

After getting your base like you will see this information. This work because of a birds of a feather flock together. People who say are basically the same pool of interest and to attract each other. Step number eight, it's time to use the inside scoop your pain. This is our demo page. So there is no insight right now.

We will talk about this in our advertising section. So wait for it.

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