All right, one of the final things that I want to talk about is the structure of your podcast structure is in Porton, because you need to make sure that everyone has that similar intro, that similar breakthrough of who you are, what they're listening to, etc. And often why suggest is something usually five to 10 seconds as an intro, alright, you're always going to have an intro. That intro is very important establishes who you are, you know, hey, this is Jay rock in the beats or whatever. You're simply introducing who you are, who's talking, what podcasts they're on. And then you're going to say what the topic is. Today we're talking about blah, blah, blah, blah, blah, you know, some reason and it needs to be a topic with a cliffhanger and a cliffhanger simply means you need to leave them off.

With something to think about, like, what are they going to do? What could they say you know, what's going to happen, whatever have them interested in what the outcome of this is going to be. If you can't do this all within and the topic and cliffhanger is usually 20 to 30 seconds. If you can't do all of this within a minute, you've lost most of your audience. So you need to kind of dive in with what you're talking about. Hey, I'm Zack Miller Today I'm here with someone so they're an expert on XYZ, we're gonna be talking about blank.

How does this affect you and your children, you know, for potential, you know, mental health issues or whatever you're talking about doesn't really matter. You're just leaving them off on how does this affect you? You know, how is this going to affect your life the listener? Not how does this affect me? How does this affect Ben it doesn't they don't care about that they all your audience ever cares about how does this affect me in my life and people that I know and what I'm doing, the more You can get towards that and leaving a cliffhanger around those notes, the more successful you'll be after that, then you can drop in. And you can actually introduce the content.

So the content after this, this is what all matters. And this is what you need to decide, are you going to have something where you're going to have 15 or minutes less podcasts? And what this is going to be is known on the short end of a podcast. Are you going to have what's known as a medium? Which will be between 15 and 30? Or are you going to go big and you're going to usually end up having something around 45 plus minutes, often going into the hour or more.

But medium is where most people end up finding themselves inside of an interesting conversation. Short is where most people find themselves when they're trying to do a quick interview about one single topic and they're not ready to jump around between things. They're not open for really discussion. They're just here to present their side of the story, what the ideas are how this affects the audience and that's about it. Medium goes into a little bit of asking questions getting a little background, you know, compare and contrast big is kind of free form free thinking whatever you want, wherever you're going, you know, we started on the topic of bears, we ended up on the topic of you know, do aliens exist or things like that so it can go really random it can just end up creating kind of a snowball effect of like I said, your ID or your you know, your, your subconscious, just picking up different topics as it says, Oh, you said something about Tabasco sauce.

I had the world's has Tabasco sauce the other day with these Grim Reaper peppers and all this and that. So think about how you want to structure the length because that's going to give you different types of podcasts really shows. Think about this. Intro make sure you really write this down. You want to say who you are, you know what your podcast name is, get something where it's maybe like a sound like blue. Welcome to dah, dah, dah, dah, dah, dah, you know, and it can be like, boom, boom, boom, it's five or 10 seconds, you're just trying to get someone's attention like that.

And as you're snapping at them, it's they instantly pick up and go, Oh, this is so and so. Okay, cool. And then they instantly pick up right then they start listening because they got all that attention. Maybe an explosion, like, listen to this show, right? A little crazy in your face in your ear, really? And then you introduce the topic, you leave your cliffhanger, you go How does this affect you and your taxes?

Or how does affect you and how you may not have to pay taxes this year. Find out you know, oh my god, I don't have to pay taxes this year. What Okay, you know, everyone's gonna listen that ever was pay taxes before so they're gonna be like, all yours on that. Leave a cliffhanger. results in why they should listen, then break into the content content can go as it needs. The final thing I'm going to tell you is at the end of every single podcast if you're not introducing a call to action, a CTA, where it's like, Hey, guys, I want you to go buy this book, I want you to go get my front end product, I want you to get email Master, I want you to whatever you're offering as a front end, you need to drive them to that if you end a podcast, just saying bye.

And not pushing them telling them if you want to learn more, if you want to, you know, take the next step if you want to, you know, get what I enjoy or you know, my flagship product, go here, get this. If you don't do that, you're Why are you podcasting? Why I have no idea. You need to get people going and purchasing things, get them moving, have them take action, tell them where they can sign up and learn more information, just get their email to start. Maybe they don't have to buy something maybe just joining your email list is enough to go ahead. and convert those listeners into something that you can continually market to your schedule.

That's what email is all about. You can send email today, tomorrow, etc. And if you don't know how to communicate with your audience every day, oh, my God, you need my email marketing, an autoresponder course because it teaches you exactly how to communicate with those people so that every day, you can communicate and send one email a day every day and people are actually going to love you not hate you not be pissed off. There's a specific way you communicate and do that. We're not covering that here. But that's if you collect email addresses.

That's how you market that's how you get money. All of this needs to have an end result which means monetary gain. So that's why you're doing all of this. So this is kind of the structure of everything. Think about that. Go forward and then create your podcast as such.