So where can you use your marketing mission statements? Your primary statement, your primary marketing mission statement should be used on your website, as we've just shown you. And we would recommend that on your homepage. Other places that can be used to advertise on your business card, you can use it in your elevator pitch. When you go to a network meeting rather than standing up and saying, well, we do websites, we do commercial photography. We do social media marketing.
We do social media Trent we do coaching, if you just say our job is to help your clients buy from you. Bomb immediately communicate who is and then the people at the network meeting if you do networks, go to network events and attend that. They're gonna then instantly have a connection there because they're gonna think, Oh, yes, I have a problem people find for me they're not seen We buy my services or products on my website, maybe these guys can help. Email footer is another good place. If you got a standard footer, it can be a very good place to put that ad titles. Now we're going to talk about AD titles.
We're going to talk about marketing titles in in a little while, we're going to go into this and show how to use this in a slightly different way. And that's really where ad titles are going to be used also in social media posts. So your statement should now drive all of your copy of marketing material. So yes, we've got a marketing statement. Yes, we've surrounded with some social proof. But what we now need to do is to make sure that we when people want more information about our claim, one more information about our statement, that we given the information in the general copy We can give them a link straight away, they can find out more about what we're claiming.
Again, we want to stay in Simple English. They're going to understand and communicate with everything we sat down and figured out earlier, just see how this works now, because by formulating a statement, you actually had to build up a worldview that your potential client has, or a lifestyle, they're living, or lifestyle they're trying to achieve or problem they're trying to solve. And now all of your marketing flows from this exercise of creating your marketing mission statement becomes extremely powerful. It becomes the basis of your company's marketing philosophy. You start to communicate to this all the time. And all the time now.
You're targeting that niche client, based on their perceived needs. And then you're communicating your services. That can actually address that actual needs. If you don't go through this process of making a marketing mission statement, this is the very first thing you should do when launching a new business and if you don't go through this process, your marketing message will be vague. It'll be too broad like we talked about earlier, be artillery marketing. Make it very specific.
And then develop your marketing from that position. That foundation. That's how important a marketing mission statement actually is. It becomes the foundation of your marketing