BEGIN:VCALENDAR
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
URL:https://www.learndesk.us/class/6031358776311808/lesson/7339290ba84c2c640a65beefe91393a8?ref=outlook-calendar
SUMMARY:UNIT 6
DTSTART;TZID=America/Los_Angeles:20260501T190000
DTEND;TZID=America/Los_Angeles:20260501T200000
LOCATION:https://www.learndesk.us/class/6031358776311808/lesson/7339290ba84c2c640a65beefe91393a8?ref=outlook-calendar
DESCRIPTION: Introducing Marketing by John Burnett: Buyer Behaviour and Exchange The relationship between the buyer and the seller exists through a phenomenon called a market exchange. The exchange process allows the parties to assess the relative trade-offs they must make to satisfy their respective needs and wants. For the marketer, analysis of these trade-offs is guided by company policies and objectives. For example, a company may engage in exchanges only when the profit margin is 10 per cent or greater. The buyer, the other member in the exchange, also has personal policies and objectives that guide their responses in an exchange. Unfortunately, buyers seldom write down their personal policies and objectives. Even more likely, they often do not understand what prompts them to behave in a particular manner. This is the mystery or the "black box" of buyer behavior that makes the exchange process so unpredictable and difficult for marketers to understand. Buyers are essential partners in the...

https://www.learndesk.us/class/6031358776311808/lesson/7339290ba84c2c640a65beefe91393a8?ref=outlook-calendar
STATUS:CONFIRMED
SEQUENCE:3
BEGIN:VALARM
TRIGGER:-PT10M
DESCRIPTION:Class Reminder
ACTION:DISPLAY
END:VALARM
END:VEVENT
END:VCALENDAR