The third selling technique I want to discuss is that never give any discounts for free. Now, we have discussed this over and over in the during the course of the program, that that the discounts should always come with some pain for the customer. We have seen the RTL case study where we have seen how the customer ultimately ends up in doling out much more than what he would have initially doled out in case he had not asked for the heavy discounts that he requested. Now, this is a very powerful message to everyone who is trying to sell their systems that the system nothing should be given for free we know that we are told right from the childhood that nothing in the world comes from free, there is there are no free lunches. Now this should apply to your customers also. So if a discount is given, it should come with some amount some riding with the customer should be able to should be ready to bear in cases wanting Discard you and in spite of that,