The Negotiation

Mastering Value-Based Pricing Case Study: Reliance Telecom Ltd Story
1 minutes
Share the link to this page
Copied
  Completed
You need to have access to the item to view this lesson.
One-time Fee
$99.99
List Price:  $139.99
You save:  $40
€83.96
List Price:  €117.55
You save:  €33.58
£72.80
List Price:  £101.93
You save:  £29.12
CA$135.43
List Price:  CA$189.61
You save:  CA$54.18
A$143.32
List Price:  A$200.66
You save:  A$57.33
S$126.88
List Price:  S$177.65
You save:  S$50.76
HK$780.70
List Price:  HK$1,093.02
You save:  HK$312.31
CHF 76.96
List Price:  CHF 107.75
You save:  CHF 30.78
NOK kr961.25
List Price:  NOK kr1,345.80
You save:  NOK kr384.54
DKK kr626.98
List Price:  DKK kr877.80
You save:  DKK kr250.82
NZ$165.64
List Price:  NZ$231.90
You save:  NZ$66.26
د.إ367.21
List Price:  د.إ514.11
You save:  د.إ146.90
৳12,248.05
List Price:  ৳17,147.76
You save:  ৳4,899.71
₹9,198.97
List Price:  ₹12,878.93
You save:  ₹3,679.95
RM394.16
List Price:  RM551.84
You save:  RM157.68
₦138,978.10
List Price:  ₦194,574.90
You save:  ₦55,596.80
₨27,979.70
List Price:  ₨39,172.70
You save:  ₨11,193
฿3,147.21
List Price:  ฿4,406.23
You save:  ฿1,259.01
₺4,349.69
List Price:  ₺6,089.74
You save:  ₺1,740.05
B$519.48
List Price:  B$727.30
You save:  B$207.81
R1,601.20
List Price:  R2,241.74
You save:  R640.54
Лв164.23
List Price:  Лв229.92
You save:  Лв65.69
₩144,495.41
List Price:  ₩202,299.35
You save:  ₩57,803.94
₪310.11
List Price:  ₪434.16
You save:  ₪124.05
₱5,898.37
List Price:  ₱8,257.95
You save:  ₱2,359.58
¥15,426.15
List Price:  ¥21,597.23
You save:  ¥6,171.08
MX$1,734.07
List Price:  MX$2,427.77
You save:  MX$693.70
QR364.07
List Price:  QR509.71
You save:  QR145.64
P1,307.19
List Price:  P1,830.11
You save:  P522.92
KSh12,925.70
List Price:  KSh18,096.50
You save:  KSh5,170.80
E£4,692.76
List Price:  E£6,570.05
You save:  E£1,877.29
ብር15,513.44
List Price:  ብር21,719.44
You save:  ብር6,206
Kz91,204.17
List Price:  Kz127,689.49
You save:  Kz36,485.32
CLP$85,891.41
List Price:  CLP$120,251.41
You save:  CLP$34,360
CN¥695.21
List Price:  CN¥973.32
You save:  CN¥278.11
RD$6,298.19
List Price:  RD$8,817.73
You save:  RD$2,519.53
DA12,938.09
List Price:  DA18,113.85
You save:  DA5,175.75
FJ$219.85
List Price:  FJ$307.81
You save:  FJ$87.95
Q769.09
List Price:  Q1,076.76
You save:  Q307.66
GY$20,970.46
List Price:  GY$29,359.48
You save:  GY$8,389.02
ISK kr12,173.78
List Price:  ISK kr17,043.78
You save:  ISK kr4,870
DH907.70
List Price:  DH1,270.82
You save:  DH363.11
L1,681.92
List Price:  L2,354.76
You save:  L672.83
ден5,164.35
List Price:  ден7,230.30
You save:  ден2,065.94
MOP$805.82
List Price:  MOP$1,128.18
You save:  MOP$322.36
N$1,588.34
List Price:  N$2,223.74
You save:  N$635.40
C$3,689.47
List Price:  C$5,165.40
You save:  C$1,475.93
रु14,757.39
List Price:  रु20,660.93
You save:  रु5,903.54
S/334.46
List Price:  S/468.26
You save:  S/133.80
K426
List Price:  K596.42
You save:  K170.42
SAR375.02
List Price:  SAR525.05
You save:  SAR150.02
ZK1,982.20
List Price:  ZK2,775.16
You save:  ZK792.96
L428.03
List Price:  L599.26
You save:  L171.23
Kč2,043.15
List Price:  Kč2,860.49
You save:  Kč817.34
Ft32,066.39
List Price:  Ft44,894.24
You save:  Ft12,827.84
SEK kr885.98
List Price:  SEK kr1,240.41
You save:  SEK kr354.43
ARS$144,393.80
List Price:  ARS$202,157.10
You save:  ARS$57,763.29
Bs692.58
List Price:  Bs969.64
You save:  Bs277.06
COP$368,246.97
List Price:  COP$515,560.49
You save:  COP$147,313.52
₡49,598.57
List Price:  ₡69,439.99
You save:  ₡19,841.41
L2,647.73
List Price:  L3,706.93
You save:  L1,059.20
₲672,649.51
List Price:  ₲941,736.23
You save:  ₲269,086.71
$U3,879.99
List Price:  $U5,432.14
You save:  $U1,552.15
zł353.78
List Price:  zł495.31
You save:  zł141.52
Already have an account? Log In

Transcript

So, we got a price of rupees 72 lakhs which the CFO office told us to go and negotiate the project at with reliance. When we went to reliance, let's see what happened during the negotiation. reliance started the negotiation from rupees six lakhs, they said they could afford at the most six lakhs for this project. Well, we were all taken aback by this price what reliance was willing to pay. Nevertheless, after a lot of discussion within the company, ultimately the marketing team decided to sell the project at 14 lakhs and the lines like how accepted the to pay 14 lakhs for this project. Now, for a small company like ours will have been impossible to proceed with this kind of a price.

However, Siemens could afford it because of a few reasons. One was Siemens had a very profitable annual maintenance contract for all the IoT solutions in reliance EBIT from the AMC used to be close to 65 to 70%. Now, also, for every subscriber that reliance added to their network, they had to pay a license fee. Now the license Siemens used to sell and Siemens could dictate the terms of the license, what is the price and how much license quantity etc. So, Siemens could recover a lot of money from the license for the loss, which will have done through a project like GPRS billing. Also, Siemens would cover up these costs through other projects, which will which you to sell in the subsequently.

Well, Siemens had reasons to be able to cover for this price, but we will see how we made it even better for ours, our company, even after selling at such a huge loss to reliance

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.