The Negotiation

Mastering Value-Based Pricing Case Study: Reliance Telecom Ltd Story
1 minutes
Share the link to this page
Copied
  Completed
You need to have access to the item to view this lesson.
One-time Fee
$99.99
List Price:  $139.99
You save:  $40
€92.74
List Price:  €129.84
You save:  €37.10
£79.77
List Price:  £111.69
You save:  £31.91
CA$136.76
List Price:  CA$191.47
You save:  CA$54.71
A$151.27
List Price:  A$211.78
You save:  A$60.51
S$135.35
List Price:  S$189.49
You save:  S$54.14
HK$781.10
List Price:  HK$1,093.57
You save:  HK$312.47
CHF 90.67
List Price:  CHF 126.95
You save:  CHF 36.27
NOK kr1,084.13
List Price:  NOK kr1,517.83
You save:  NOK kr433.69
DKK kr691.91
List Price:  DKK kr968.71
You save:  DKK kr276.79
NZ$166.35
List Price:  NZ$232.89
You save:  NZ$66.54
د.إ367.25
List Price:  د.إ514.17
You save:  د.إ146.91
৳11,703.53
List Price:  ৳16,385.41
You save:  ৳4,681.88
₹8,350.71
List Price:  ₹11,691.33
You save:  ₹3,340.61
RM473.15
List Price:  RM662.43
You save:  RM189.28
₦145,270.47
List Price:  ₦203,384.47
You save:  ₦58,114
₨27,813.52
List Price:  ₨38,940.04
You save:  ₨11,126.52
฿3,678.63
List Price:  ฿5,150.23
You save:  ฿1,471.60
₺3,220.61
List Price:  ₺4,508.98
You save:  ₺1,288.37
B$515.53
List Price:  B$721.77
You save:  B$206.23
R1,837.17
List Price:  R2,572.12
You save:  R734.94
Лв181.36
List Price:  Лв253.91
You save:  Лв72.55
₩136,766.67
List Price:  ₩191,478.81
You save:  ₩54,712.13
₪373.34
List Price:  ₪522.70
You save:  ₪149.35
₱5,782.52
List Price:  ₱8,095.76
You save:  ₱2,313.24
¥15,586.34
List Price:  ¥21,821.50
You save:  ¥6,235.16
MX$1,673.70
List Price:  MX$2,343.24
You save:  MX$669.54
QR365.03
List Price:  QR511.06
You save:  QR146.03
P1,359.12
List Price:  P1,902.82
You save:  P543.70
KSh13,098.69
List Price:  KSh18,338.69
You save:  KSh5,240
E£4,704.33
List Price:  E£6,586.26
You save:  E£1,881.92
ብር5,743.75
List Price:  ብር8,041.48
You save:  ብር2,297.73
Kz83,397.65
List Price:  Kz116,760.05
You save:  Kz33,362.40
CLP$92,625.73
List Price:  CLP$129,679.73
You save:  CLP$37,054
CN¥723.39
List Price:  CN¥1,012.78
You save:  CN¥289.38
RD$5,820.67
List Price:  RD$8,149.18
You save:  RD$2,328.50
DA13,427.73
List Price:  DA18,799.36
You save:  DA5,371.63
FJ$227.04
List Price:  FJ$317.87
You save:  FJ$90.82
Q777.21
List Price:  Q1,088.13
You save:  Q310.91
GY$20,928.27
List Price:  GY$29,300.41
You save:  GY$8,372.14
ISK kr13,938.60
List Price:  ISK kr19,514.60
You save:  ISK kr5,576
DH1,002.76
List Price:  DH1,403.91
You save:  DH401.14
L1,775.52
List Price:  L2,485.81
You save:  L710.28
ден5,709.54
List Price:  ден7,993.58
You save:  ден2,284.04
MOP$805.07
List Price:  MOP$1,127.13
You save:  MOP$322.06
N$1,839.87
List Price:  N$2,575.89
You save:  N$736.02
C$3,682.46
List Price:  C$5,155.60
You save:  C$1,473.13
रु13,364.54
List Price:  रु18,710.89
You save:  रु5,346.35
S/369.18
List Price:  S/516.87
You save:  S/147.68
K388.19
List Price:  K543.49
You save:  K155.29
SAR375.02
List Price:  SAR525.04
You save:  SAR150.02
ZK2,738.27
List Price:  ZK3,833.70
You save:  ZK1,095.42
L461.50
List Price:  L646.12
You save:  L184.62
Kč2,300.33
List Price:  Kč3,220.56
You save:  Kč920.22
Ft35,879.15
List Price:  Ft50,232.25
You save:  Ft14,353.09
SEK kr1,086.05
List Price:  SEK kr1,520.51
You save:  SEK kr434.46
ARS$88,290.35
List Price:  ARS$123,610.02
You save:  ARS$35,319.67
Bs691.20
List Price:  Bs967.71
You save:  Bs276.50
COP$388,864.37
List Price:  COP$544,425.68
You save:  COP$155,561.30
₡51,265.04
List Price:  ₡71,773.10
You save:  ₡20,508.06
L2,472.30
List Price:  L3,461.32
You save:  L989.02
₲749,772.03
List Price:  ₲1,049,710.83
You save:  ₲299,938.80
$U3,850.11
List Price:  $U5,390.30
You save:  $U1,540.19
zł397.28
List Price:  zł556.21
You save:  zł158.93
Already have an account? Log In

Transcript

So, we got a price of rupees 72 lakhs which the CFO office told us to go and negotiate the project at with reliance. When we went to reliance, let's see what happened during the negotiation. reliance started the negotiation from rupees six lakhs, they said they could afford at the most six lakhs for this project. Well, we were all taken aback by this price what reliance was willing to pay. Nevertheless, after a lot of discussion within the company, ultimately the marketing team decided to sell the project at 14 lakhs and the lines like how accepted the to pay 14 lakhs for this project. Now, for a small company like ours will have been impossible to proceed with this kind of a price.

However, Siemens could afford it because of a few reasons. One was Siemens had a very profitable annual maintenance contract for all the IoT solutions in reliance EBIT from the AMC used to be close to 65 to 70%. Now, also, for every subscriber that reliance added to their network, they had to pay a license fee. Now the license Siemens used to sell and Siemens could dictate the terms of the license, what is the price and how much license quantity etc. So, Siemens could recover a lot of money from the license for the loss, which will have done through a project like GPRS billing. Also, Siemens would cover up these costs through other projects, which will which you to sell in the subsequently.

Well, Siemens had reasons to be able to cover for this price, but we will see how we made it even better for ours, our company, even after selling at such a huge loss to reliance

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.