So you have an understanding of PR, you have your PR goals, you have your key messages. Now that you have your key messages for your plan, it's time to look at PR activities, also known as tactics. Pr activities known as PR tactics can include and usually includes a range of the following. So you can have a precedent, for example, so you'd have a extravagant activity or event designed to attract attention of the public and to an event or calls that you have going on. This is something that celebrities and advertisers use quite often. Another tactic is, you know, creating an online press area so that you know, those are the interests in your organization, know where to go and find information on you.

Pitching to journalists and bloggers, so you want to pitch stories and articles and product reviews. That's also quite a big way of getting yourself out there, creating an issuing press releases, so to generate coverage. guest blogging, within your industry to build up your reputation as an expert in your field, my social media campaign for an expert or media outlet, using a statistical data and surveys and infographics, as I mentioned earlier, to create a story and to help support your narrative relationship building with key stakeholders and customers and those with an interest in your business and who you do business with. Why the communications so things like living your press area, or somebody's website, you might want to have information about your company or PR campaign or your leaflets or posters which could be downloadable events, receipt events of a tactical PR as well that we use so attend industry events, conferences, you know, you might want to have a book or product launch, exhibiting products at relevant events and giving speeches at relevant events also helps to raise your profile visual aids so creating a video to promote your product or service.

Can be very effective means of communicating. And it's something that I really, really do recommend, simply When done, right. So I always say, you know, if you're gonna do video, make sure it's done right. photo opportunities, an image library. So if you want the press and know, you know what your products look like, you can use these images to help bring the story to life. Because visual aids are used a lot by the media, you hardly see a story without a visual aid these days.

Social media campaign, of course, is a key tactic to so you know, using hashtags, videos and visuals, you know, but a good campaign would include more than one of these activities. So that could be you know, if you're launching a new product, you'd want to issue a press release for the media, as well as having information your website, as well as you know, when social media activity, you know, you might want to attend an event for your that's relevant for your product or for your network to go in network. with people who are in the relevant industry, as well as creating relevant hashtags, as I mentioned as well, so you need to have images available of all your products for the media, and you may want to have a demo video. Obviously that works more for visual products and services like Personal Training in the food industry, etc.

But for this course, we are we will be looking at creating a press pack and writing and release and how to pitch the major