So, what is PR? Well, my professional body, the charted issue of public relations, and then as a CI PR defines prs. Public Relations is about reputation, the result of what you do, what you say, and what others say about you. When people think of PR, they usually think of media coverage. This is correct. It is an important part of PR.

But it doesn't end there. Pr is concerned with managing image and reputation. And this includes the information you get out about yourself, or your business, what you do, what you say your website, in person on social media, and what others say about you. Pr is actually a strategically targeted communications method that tailors information to appeal to your target audience. Rather than working on a one size fits all strategy. It's all about communicating and conversing with your audience listening and responding.

It's A great way of building your brand credibility. Remember, though, it's not about talking to everyone. It's about having a conversation with those that effect an impact your business. Pr is vital for informing, engaging, interacting and building a relationship with your target audience. So it should be no surprise that PR is also the function call upon in the event of a mishap or crisis that can dramatically impact your reputation and result in immediate crisis situation leading to negative media coverage. So what does PR look like?

PR can include a range of activities, starting with creating the PR campaign narrative, and looking at ways to communicate it, such as a viral video, for example, social media campaign or a case study. It also includes relationship building with the media, so getting media coverage, or TV or radio press and build a coverage. But it also entails facilitating photo opportunities, press briefings, attending events, relationship building with relevant stakeholders, particularly those that impact your business. For example, if you have a haircare product line, it would be beneficial to build relationships with organizers of haircare events and conferences. Or if you have a fitness or food product, it would be mutually beneficial to work with an established fitness entrepreneur or a food expert and seek endorsements so you are tapping into their audience, thus increasing your profile. However, for this course, we are focusing on securing media coverage for your business.

I have designed this course to take you through a real life PR plan. The template is part of your course content so you can work through your plan with me as we go through the course.