Welcome back. This is the first real section of the course, we will be talking about the only two tools that I use for writing content marketing articles. Now, these tools are both free, which means that you can use them wherever you want. You don't have to pay a fee a month not to buy anything. There will be an app that I decided to pay because I really enjoyed the app, but that is not necessary. So let's get straight into it.
What you're looking at is WordPress. I know surprising. We're writing content marketing articles. Some might call them blogging articles. It's just WordPress. It might seem a bit different than your installation of WordPress or your WordPress admin.
This is the installed version so it's on wordpress.org. Not all wordpress.com. But the differences here don't matter the things that I'll be showing The thing that we will be talking about do not matter. So if you're using WordPress, that's perfect, we will be covering WordPress. So the title, the area where you add all of your content, if you've ever written an article before, this should be fairly fairly familiar. This doesn't look different.
I haven't done anything special in order to have my quantitating articles, local field or sir or certain way. This is just bare bones and I have a few plugins that allow me to add a few special things in my articles, but we will not be talking about those. What we need to focus on is the way that this type of app integrates with your content marketing efforts. So this is WordPress. Nothing special here but we in the next section in the next session, the secret weapon. I will show you You what this is all about why I insist on using WordPress for actually writing my articles.
Now on to the second, the second tool that I use to write my content marketing articles. This is Hemingway. It's the Hemingway editor. Now, I use this for a few reasons. Number one, it's a lot cleaner than WordPress, right. So if I were to write, let's say, or B, we will try to write the actual agenda for this course we have the intro right and then we have to add a few words here for the actual course.
Then let's say the second part will be the tools and this is actually what we're talking about here. Talk about specifically talk, talk about the specific To use to write content marketing articles, then we move on to the fourth section. And that will be the secret, the secret weapon. And that's, that is what you're here for section number four. That would be the first example of an article that I've written and we'll see what makes that so special and how it was conceived. So explain the process behind writing the article.
Example number two, the same as before, on the different article. And then the last section would be the Throw, try to end on a happy note. So there we go. So I use this. I use this tool. It's called Hemingway editor because it allows me to have a very clean environment where I can have the words written on the page.
It doesn't get in the way with notifications at all you've got a few themes or plugins that you should update right like in WordPress, you don't have all you can add this you don't distracting you have all these panels you have screen options. If comments that you need to review, there is our of junk, honestly, all things that they could have made to make this but I'm sure you could say all you could have the collapsed menu and somewhere around here there's a distraction free writing mode where you just can write but seriously It's not really that distraction free since these are here, up above you can, there are elements that are grayed out. And then once you click it is you're just back to here. Because eventually, you will need to go back and actually edit all of these things, which I don't particularly like.
Whereas in the Hemingway editor, let me show you a little bit of a trick here. So if you're using this, and I'm not saying that you definitely need to, because this is actually online, the same experience again, you don't have to buy it. I bought it because I found it much more convenient. I enjoyed having the application on my desktop. I enjoyed it so much. The service online, and since this was created by two developers, Adam long and Mel long, I fought about actually supporting the work because I fought I got a hell of a lot a hell of a lot of experience and I want to give something back.
So the trick is, once you look at this, this is the Edit section. So you'll notice that there are a few things different than a regular word editor. There are colors. What are the colors mean? Well, it's fairly simple. If you look here, for example, green is one is an example where you have used passive voice.
For example, phrases in green have been marked to show passive voice, right? So instead of saying the girl has walked through the forest, it is much better to you say, the girl walks through the force, right? Because it helps the user be more engaged with what you're saying. Then the blue the blue color means that this is an adverb and you should remove it again. This is somewhat subjective. Some adverbs are good and they do help the noun writer and the reader.
Other adverbs are just getting in the way of what you're really trying to say this, I don't know what to call this pink magenta color. This phrase has a simpler, simpler alternative. So if you look at here, it also shows you in certain cases how you should replace your words or phrases. So, in this case, instead of utilize, you can just say use because it's just simpler people get it easier, and a larger majority of the people who will read your articles will have a greater chance of actually understanding what you will be talking about. Then we've gone to this dark orange here and it tells us that this sentence is hard to read. So let's see if you see a red highlight.
Your sentence is so dense and complicated that your readers would get lost trying to follow it meandering, splitting logic. Try it editing this sentence to remove the red. So it's all it's about four lines already. So it is not only long, but it's also hard to read using words like meandering, splitting logic, and things like that. And then this would mean it's very hard to read. And then the yellow is sentences that are just hard to read.
The app highlights long, complex sentences and common errors. If you show yellow sentence, short net, or splited. One of the reason that I do use Hemingway on the web version or the desktop version is that it shows me things like these. Because in my content in marketing work, I do want to be as clear as simple. Sometimes even as short as possible to reach as many people as possible with my my message. So the trick here in, in Hemingway, it's once you open the app or the editor online itself, you're in the editor.
Section, notice how this is blue. If you click over to this section, it's now you're just in a different section, right? It highlights this, you're in the right section. Right? Right, right. And the same goes for the editor itself, right?
The desktop. Once you're here, that means a while. So it's not like the distraction free mode in WordPress, you're actually actually no longer bothered by other things here, right? Because it's a web version is trying to sell you some things or it's telling you what it's about or telling it you should like the the app on Facebook. You don't get that on in the editor. It's actually quite a quite a good, good interface.
And another thing I enjoy too does one thing, it's, it's a clean interface, it's non distracting. Another thing once we go to the Edit section, I really enjoy that it tells me these things. So once I right here I do get a chance I do get a chance to edit my work while I'm actually writing it. Right? Which it's, it's similar to, like, let me go back a bit why it why it's called the Hemingway Hemingway article and I'm probably butchering this quote, but it's, it's right drunk, edit sober. So that means you should be in a mode, you should legally, legally somehow switch into a mode where you can just write, write all of the things that you want, that you can think about.
Not stopping for little tiny edits, right? And then the next day, looking at the work that you've done, you could actually you should go back and edit it because it's it usually not as great as you as you thought it was the night before. But once once you have that the first draft right, you will liberate yourself you will be free from the devil. of the blank page. And in the next section we'll be talking about the secret implement a secret weapon and why the blank page is so, so scary and how to actually get rid of it what the solution is. Another thing I enjoy is that this tells you, this has a visibility score.
Now what that means is that it shows you it actually shows you that some elements are easier to read, some are bad. So you it's a thing. It, it helps you construct a text that is easy to read, right, who doesn't want that. And finally, the last thing that I will say that I enjoy using Hemingway editor for is once I've highlighted this, right, I've gone to the balls and maybe had this like an h2, right paragraph type Once I select everything right control Have a Ctrl C. And I go back to let's say WordPress, right. And then I paste this inside. Well looking at it knows that I've used this type of formatting, the heading one, right?
It's all here. So as opposed to a word, a Word document right where the or a notepad document, especially where the formatting might be butchered. You know that this works perfectly with WordPress, you can just write it here, right? It's very convenient, it's very distraction free. And then once you feel you've got like a draft or a structure, you can go back to WordPress, and then you can edit away. So this was the first real section, the section about all of the tools, all two of them that I use for my content marketing articles.
Let's move on to the next section. To see Secret Weapon towards eliminating the fear of writing articles and how to kill. Kill the fear of the blank page. See you in the next section.